Radio Advertising Rates, Costs and Top Stations in Dubai & UAE
Reach commuters, households, and multicultural audiences across the UAE
Radio advertising remains one of the most effective mass-reach media channels in Dubai and across the UAE, delivering consistent exposure to commuters, office listeners, households, and multicultural audiences throughout the day.
With strong daily listenership, flexible pricing, and multilingual reach, radio advertising is ideal for brand awareness, promotions, events, and lead generation.
At OAU (OutdoorAdvertisingUAE.com), we provide transparent radio advertising rates, help brands choose the right stations, and plan cost-effective radio campaigns across Dubai and the wider UAE.
What Is Radio Advertising?
Radio advertising involves broadcasting audio commercials on FM radio stations to reach listeners during their daily routines. Radio ads are commonly used to:
- Build brand awareness
- Promote sales and offers
- Drive store visits and calls
- Support product launches
- Reinforce outdoor and digital campaigns
Common Radio Advertising Formats
- 30-second audio spots
- 60-second audio spots
- Program sponsorships
- Show mentions and presenter reads
- Branded jingles
- Frequency-based ad packages
Radio Advertising Rates & Costs
- 30-second spot (Off-Peak): AED 250 – AED 2,000
- 30-second spot (Drive Time / Peak): AED 1,800 – AED 8,000
- 60-second spot (Off-Peak): AED 500 – AED 3,000
- 60-second spot (Drive Time / Peak): AED 3,000 – AED 12,000
- Weekly Packages: AED 60,000 – AED 180,000+
- Monthly Packages: AED 150,000 – AED 500,000+
- Sponsorship Mentions: AED 10,000 – AED 50,000+
- Jingle Production (One-Time): AED 2,500 – AED 15,000+
Final pricing depends on frequency, duration, station selection, and negotiation.
Top Radio Stations in Dubai & UAE
- English Radio Stations:
- Virgin Radio Dubai 104.4 FM – AED 1,800–2,500 (prime), AED 850–1,400 (off-peak)
- Dubai 92 FM – AED 1,200–1,800 (prime), AED 400–700 (off-peak)
- Radio One / Coast FM – AED 1,400–3,100
- Star 99.9 FM – AED 1,000–2,500
- Arabic Radio Stations:
- Noor Dubai FM – AED 2,200–4,200
- Hala FM / Al Arabiya FM – AED 2,000–4,000
- Emarat FM / Sawt Al Ghad – AED 1,200–2,800
- Al Khaleejiya FM – AED 700–1,400
- South Asian & Community Stations:
- City 101.6 FM (Hindi/Urdu) – AED 400–800
- Hit 96.7 FM (Malayalam) – AED 300–600
- Radio Shoma (Farsi) – AED 400–750
- Tag 91.1 FM (Filipino) – AED 250–500
Why Radio Advertising Works
- High daily commuter listenership
- Strong reach across expatriate and local audiences
- Multilingual targeting options
- Cost-effective frequency compared to TV
- Quick campaign activation
- Complements outdoor and digital media