Billboard advertising places large-format advertisements on authorised roadside or building-mounted display assets. Depending on the location, options may include static billboards, unipoles, rooftop displays and digital billboards.

Billboard opportunities can be explored along selected roads and within commercial districts across Dubai. The availability of a billboard depends on the exact site, media owner, campaign dates and applicable approvals; a road name alone does not confirm available inventory.

Selected authorised advertising assets may be available along these corridors. Confirm the exact billboard location, direction of travel, dimensions, visibility and current availability before booking.

Depending on current inventory, options may include static roadside billboards, unipoles, rooftop billboards and digital billboards.

A static billboard displays printed artwork for the booked period. A digital billboard displays scheduled creative on an electronic screen, often alongside other advertisers. Compare the exact location, operating hours, number of plays and share of voice before choosing.

Rates depend on the exact site, billboard size, format, visibility, campaign dates and booking period. Digital pricing also depends on the screen schedule and share of voice. Use published prices for initial planning and request a current quotation for a named asset.

A quotation should identify the exact site, display dimensions, viewing direction, campaign dates, media rate, production and installation costs, applicable approvals, and what campaign confirmation will be provided. For digital billboards, it should also specify operating hours, spot length, plays or share of voice.

Minimum periods vary by site, format and media owner. Some digital schedules may allow shorter campaigns, while static roadside sites may be offered for longer periods. Confirm the minimum booking for the specific asset.

Not necessarily. Static billboard printing, artwork adaptation, installation and removal may be charged separately. Ask for an itemised quotation showing what is included in the media rate.

Book as early as your campaign dates allow, particularly when a specific site or launch date is important. The required lead time depends on availability, artwork review, approvals, production and installation.

Approval requirements depend on the site, structure, content and media owner. Confirm the applicable authority, property and artwork requirements for the selected billboard before producing the final creative.

Digital creative changes may be possible subject to the media owner’s specifications, submission deadlines and content requirements. Changing a static billboard usually requires new printing and installation, which may involve additional costs.

Night-time visibility depends on the asset. Some static billboards are illuminated, while digital screens have specified operating hours and brightness settings. Check the site’s lighting and operating schedule before booking.

For a static billboard, confirmation may include installation photographs. Digital media owners may provide a schedule or proof-of-play. Confirm the reporting available for the selected asset when requesting a quotation.

Yes. A campaign can combine available billboard sites across selected roads or districts. Evaluate each site separately for direction of travel, visibility, audience context, price and campaign dates.