Roads and Transport Authority (RTA) Approval for Advertising
Transit & Transport Advertising Regulatory Clearance
Advertising on transport-related assets and infrastructure in Dubai is regulated by the Roads and Transport Authority (RTA). Any brand planning to advertise on taxis, metro, buses, trams, or transport-linked locations must obtain RTA approval before campaign execution.
RTA approvals ensure that advertising does not compromise public safety, traffic flow, transport operations, or city aesthetics.
At OAU, we support brands in planning and executing RTA-compliant outdoor and transit advertising campaigns across Dubai.
What Is RTA Advertising Approval?
RTA advertising approval is a mandatory clearance for advertisements displayed on:
- Public transport vehicles
- Transport infrastructure
- Assets operating under RTA jurisdiction
The approval covers format, placement, content suitability, safety, and visibility standards.
Why RTA Approval Is Critical for Outdoor Advertising
RTA-regulated advertising offers high visibility and daily reach, but strict compliance is essential. RTA approval ensures:
- Legal authorization to advertise on transport assets
- Campaign continuity without forced removal
- Protection from fines or operational disruptions
- Eligibility for premium transit advertising inventory
Running ads without approval may result in immediate takedown and penalties.
How OAU Supports RTA-Approved Advertising
At OAU, we help brands by:
- Identifying RTA approval requirements early
- Aligning creatives with transport advertising standards
- Coordinating with RTA-authorized media partners
- Executing campaigns only after final approval
Advertising Formats Requiring RTA Approval
RTA approval is required for the following advertising formats in Dubai:
Transit & Vehicle Advertising
- Taxi advertising (full wraps, partial wraps, door panels)
- Bus exterior and interior advertising
- Tram and metro train branding
Transport Infrastructure Advertising
- Metro station advertising
- Bus shelter and bus stop branding
- Bridge, tunnel, and road-facing signage
- Advertising on RTA-owned street furniture
Any advertising placed on or directly associated with Dubai’s transport network requires prior clearance.
Key RTA Advertising Compliance Guidelines
To obtain RTA approval, advertising content and format must:
- Not distract drivers or pedestrians
- Avoid reflective, flashing, or hazardous materials
- Maintain visibility of vehicle numbers and safety markings
- Comply with size, color, and placement regulations
- Respect UAE cultural and advertising standards
Non-compliant creatives may be rejected or require modification.
FAQ – RTA Advertising Approval in Dubai
What is RTA approval for advertising?
RTA approval is mandatory authorization required for advertising on transport vehicles and infrastructure in Dubai.
Does taxi advertising require RTA approval?
Yes. All taxi advertising formats require RTA clearance.
Is metro advertising regulated by RTA?
Yes. Advertising in metro stations and trains requires RTA approval.
Are bus and tram ads covered by RTA?
Yes. Bus and tram advertising falls under RTA jurisdiction.
Does bus stop advertising require RTA approval?
Yes. Bus shelters and stops are regulated by RTA.
Can ads face roads without RTA approval?
If the asset is RTA-owned or transport-facing, approval is required.
Does RTA review advertising content?
Yes. Content is reviewed for safety, visibility, and compliance.
Are flashing or animated ads allowed?
Highly distracting or hazardous formats are generally restricted.
Can campaigns run without RTA approval?
No. Unauthorized ads may be removed and penalized.
How long does RTA approval take?
Timelines vary depending on format, placement, and review scope.