Emirates inflight advertising offers brands opportunities to communicate with international travellers through selected onboard media and airline-related channels. Depending on current inventory, formats may include inflight entertainment advertising, print placements and other approved passenger touchpoints.
Outdoor Advertising Dubai (OAU) assists with Emirates inflight advertising enquiries, campaign planning and quotations, subject to confirmation from the airline or its authorised media representatives. Specific routes, cabins, formats and audience delivery must be confirmed for each proposal.
EMIRATES INFLIGHT ADVERTISING RATES & COSTS
How much does Emirates inflight advertising cost? The indicative AED ranges below are planning examples for different proposed media formats. They are not official airline rate-card quotations, and a listed format is not confirmation that it is currently offered. Media specifications, booking units, campaign duration and availability must be checked before booking.
| Emirates Advertising Format | Placement / Coverage | Estimated Cost (AED) | Typical Application |
|---|---|---|---|
| Open Skies Magazine Half Page Advertisement | Inflight magazine placement | 40,000 – 80,000 per issue | Premium brands & luxury services |
| Open Skies Magazine Full Page Advertisement | Full-page magazine feature | 70,000 – 150,000 per issue | Corporate branding & product launches |
| Premium Magazine Placement | Inside cover / premium positions | 150,000 – 300,000+ per issue | Luxury brands & global campaigns |
| Double Page Spread Magazine Advertisement | High-impact editorial placement | 150,000 – 350,000+ per issue | International campaigns |
| Emirates ICE Video Advertisement | Passenger entertainment screens | 100,000 – 500,000+ per campaign | Global awareness campaigns |
| Pre-Roll Video Advertisement | Before entertainment content | 150,000 – 600,000+ per campaign | Brand storytelling & launches |
| Digital Banner Advertising on ICE System | Passenger digital screens | 75,000 – 300,000+ per campaign | Targeted international exposure |
| Seatback Screen Branding | Individual passenger screen visibility | 100,000 – 400,000+ per campaign | Premium passenger engagement |
| Tray Table / Cabin Branding | Physical passenger touchpoint | 150,000 – 500,000+ per campaign | High recall campaigns |
| Full Inflight Media Campaign | Magazine + digital + video package | 500,000 – 2 Million+ | Global brand campaigns |
Pricing considerations: Confirm whether the quotation covers media space or airtime, print or video production, artwork adaptation, relevant approvals, applicable taxes and any agency or production charges. The stated per-issue and per-campaign units are not interchangeable.
EMIRATES INFLIGHT MEDIA CHANNELS & AUDIENCE ENVIRONMENTS
The Emirates passenger journey includes different aircraft, cabins and travel routes. These environments can inform media planning, but they do not each represent a separately bookable advertising placement. Confirm actual advertising rights and eligible inventory for every proposed channel.
| Advertising Channel | Media Environment / Network | Audience Opportunity |
|---|---|---|
| Emirates ice Inflight Entertainment | Selected onboard entertainment environments across eligible Emirates flights | International passengers, business travellers, leisure travellers and families |
| Emirates Onboard Media | Selected media opportunities available during the passenger journey | International passengers, tourists, professionals and frequent travellers |
| Economy Class Passenger Environment | Selected Emirates routes and aircraft | International passengers, families, tourists and business travellers |
| Premium Economy Passenger Environment | Selected aircraft and routes offering Premium Economy | International passengers, business travellers and leisure travellers |
| Business Class Passenger Environment | Selected Emirates Business Class cabins and routes | Business travellers, professionals and international passengers |
| First Class Passenger Environment | Selected Emirates First Class cabins and routes | International passengers and premium-cabin travellers |
| Emirates A380 Passenger Environment | Selected international routes operated by Emirates A380 aircraft | International passengers, tourists, families and business travellers |
| Emirates Lounge Environment | Selected Emirates lounges, subject to available advertising opportunities | Eligible Emirates passengers and international travellers |
| Emirates International Route Network | International destinations served by Emirates | Business travellers, leisure travellers, families and international passengers |
Passenger volume and route-network size should not be treated as campaign impressions. Campaign-specific reach or circulation should be supported by current media-owner data where available.
EMIRATES INFLIGHT ADVERTISING FORMATS
Inflight Magazine & Print Advertising
Print opportunities, including any current or successor inflight publication, may be considered where an authorised media representative confirms circulation, issue dates, specifications and advertising availability. Historical references to Open Skies should not be assumed to describe a currently available print product.
Emirates ice Inflight Entertainment Advertising
Selected advertising or branded-content opportunities associated with Emirates ice may be considered if offered. Video duration, placement, playback rules, aircraft coverage and reporting must be confirmed for the proposed campaign.
Digital Display & Onboard Screen Placements
Digital banner or screen advertising may be explored subject to confirmed inventory and technical specifications. Not all screens, aircraft or entertainment interfaces necessarily accept third-party advertisements.
Cabin Branding, Sampling & Sponsorship
Physical cabin placements, product sampling and sponsorship concepts require specific airline permission and operational feasibility. Seatback, tray-table and other cabin touchpoints should not be treated as standard bookable inventory without written confirmation.
WHY CONSIDER EMIRATES INFLIGHT ADVERTISING?
- International audience context: Reach travellers within a global airline environment when suitable inventory is available.
- Brand storytelling: Explore print, video or other approved formats suited to your creative message.
- Travel-related relevance: Consider hospitality, tourism, luxury, retail, financial services and destination campaigns.
- Integrated media planning: Coordinate airline-related advertising with Dubai airport and outdoor campaigns where appropriate.
CAMPAIGN PLANNING & BOOKING REQUIREMENTS
A practical media proposal should identify the advertising format, confirmed inventory, campaign dates, geographical or route eligibility where supported, creative specifications, estimated audience delivery, approval process and total cost. Route, cabin and passenger-segment targeting are not guaranteed features of every media product.
- Define the audience: Identify target markets, traveller profiles and campaign objectives.
- Check inventory: Request currently available Emirates media options and applicable booking conditions.
- Review creative requirements: Confirm formats, artwork deadlines, language and airline content policies.
- Approve the media plan: Confirm costs, production, flight or route coverage where applicable, and reporting.
- Launch and evaluate: Use the reporting supplied for the booked placement.
EMIRATES INFLIGHT ADVERTISING & DUBAI OUTDOOR MEDIA
Brands planning broader campaigns can also explore airport advertising, billboards in Dubai, digital outdoor advertising and transit advertising. These are separate media products with their own inventory and approvals.
REQUEST AN EMIRATES INFLIGHT ADVERTISING QUOTATION
Share your preferred campaign dates, advertising objective, target markets, proposed creative format and budget with OAU. We can help assess relevant opportunities and request campaign-specific availability and pricing.
FREQUENTLY ASKED QUESTIONS ABOUT EMIRATES INFLIGHT ADVERTISING
What is Emirates inflight advertising?
It refers to approved advertising or branded-content opportunities connected with Emirates passenger media, subject to the formats currently offered.
How much does Emirates inflight advertising cost?
Costs depend on the format, placement, booking period, media coverage and production requirements. The AED examples above are indicative and require a current quotation.
Can I advertise on Emirates ice?
Potential advertising opportunities must be checked with the authorised media representative. Not every ice screen or content category is available for third-party advertising.
Is Open Skies magazine advertising currently available?
Publication status and current advertising inventory must be confirmed. Historical magazine formats and prices should not be assumed to remain available.
Can I advertise only on selected Emirates routes?
Route-specific booking may or may not be supported by the selected format. Confirm eligibility and coverage in the media proposal.
Can campaigns target Business Class or First Class passengers?
Cabin-specific targeting is not necessarily available. Any such option requires confirmation of the advertising inventory and passenger environment.
Are seatback screens and tray tables available for advertising?
These placements should be treated as proposed concepts unless the airline or authorised media representative confirms bookable inventory and specifications.
Can Emirates inflight advertising include video?
Video opportunities may be considered if supported by current inventory. Length, playback, format and delivery conditions must be confirmed.
Are production and artwork costs included?
Not necessarily. Check whether creative adaptation, print production, video production, approvals and taxes are included in the quotation.
How can I request an Emirates inflight advertising proposal?
Provide your campaign objective, target audience, preferred dates, format and budget to OAU so current options and rates can be assessed.