Outdoor Advertising Rates on Hessa Road
| Advertising Format | Typical Size | Campaign Duration | Estimated Cost (AED) |
| Lamppost Banner Advertising | 10–50 Poles | 1 Month | 80,000 – 135,000 |
| Standard Static Billboard | 6m × 3m | 1 Month | 110,000 – 180,000 |
| Premium Roadside Billboard | 10m × 4m | 1 Month | 145,000 – 190,000 |
| Highway Billboard | 12m × 4m | 1 Month | 145,000 – 190,000 |
| Unipole Billboard | Large Format | 1 Month | 145,000 – 190,000 |
| Digital LED Billboard (DOOH) | Variable | 4 Weeks | 55,000 – 150,000+ |
| Bridge Banner Advertising | Large Format | 1 Month | 110,000 – 170,000 |
| Mega Hoarding | Custom | 1 Month | 170,000 – 280,000+ |
**Prices are indicative only and vary depending on location, traffic volume, campaign duration, availability, permits, production, and installation requirements.
Major Hessa Road Advertising Zones: Traffic, Communities & Audience Reach
Hessa Street (D61) is a key east–west corridor connecting major residential communities, commercial districts and leisure destinations across Dubai. Outdoor advertising along Hessa Road provides repeated exposure to residents, professionals, families, property buyers and daily commuters travelling between Sheikh Zayed Road, Al Khail Road and Mohammed Bin Zayed Road.
| Advertising Zone | Estimated Monthly Reach | Connected Communities & Destinations | Audience Profile |
| Sheikh Zayed Road & Dubai Marina Gateway | 3,500,000–5,000,000 motorists | Dubai Marina, JLT, JBR, Dubai Media City, Sheikh Zayed Road | Professionals, affluent residents, tourists, business commuters |
| Dubai Internet City & Media City Access | 3,000,000–4,500,000 motorists | Dubai Internet City, Dubai Media City, Knowledge Park, Al Sufouh | Technology professionals, media executives, entrepreneurs, students |
| Al Barsha Corridor | 3,000,000–4,500,000 motorists | Al Barsha, Barsha Heights, Mall of the Emirates access | Families, professionals, shoppers, hospitality audiences |
| JVC & JVT Corridor | 3,500,000–5,000,000 motorists | JVC, JVT, Al Barsha South, Al Khail Road | Young professionals, families, tenants, homeowners, property buyers |
| Al Khail Road Interchange | 3,500,000–5,000,000 motorists | JVC, Dubai Hills access, Al Barsha South, Business Bay connections | Daily commuters, professionals, families, property investors |
| Dubai Sports City Corridor | 2,500,000–4,000,000 motorists | Dubai Sports City, Victory Heights, JVC, Motor City | Families, sports audiences, professionals, residential commuters |
| Motor City & Arabian Ranches Access | 2,000,000–3,500,000 motorists | Motor City, Arabian Ranches, Dubai Studio City | Families, villa residents, professionals, leisure audiences |
| Dubai Production City Access | 2,000,000–3,500,000 motorists | Dubai Production City, Sports City, Jumeirah Golf Estates | Professionals, residents, media-sector employees, families |
| Mohammed Bin Zayed Road (E311) Interchange | 3,000,000–5,000,000 motorists | JVC, Sports City, Motor City, Northern Emirates connections | Inter-district commuters, families, professionals, commercial traffic |
| Western Hessa Road Residential Corridor | 2,500,000–4,000,000 motorists | Emirates Hills access, JLT, Marina, Barsha Heights | Affluent residents, professionals, families, business commuters |
Note: Reach figures are estimates and may vary according to the exact advertising location, traffic direction, media format, campaign duration and traffic conditions.
Why Advertise on Hessa Road?
- Heavy Daily Traffic
Hessa Road is used extensively by residents traveling to and from:
-
- Dubai Marina / JBR
- JLT
- Dubai Internet City
- Al Barsha
- JVC / JVT
- Dubai Sports City
- Motor City
- Arabian Ranches
This results in massive daily impressions.
- Rapidly Growing Residential Belt
Hessa Road connects some of Dubai’s fastest-growing and most densely populated communities.
- High Visibility for Community Targeting
Perfect for promoting:
-
- Retail stores
- Clinics & medical centers
- Schools & nurseries
- Gyms & wellness brands
- Real estate projects
- Restaurants & delivery apps
- Strong Exposure During Peak Hours
Morning and evening traffic ensures repeated brand visibility.
- Access to Dubai’s Western & Southern Corridors
Hessa Road links with major highways including:
-
- Sheikh Zayed Road
- Al Khail Road
- Mohammed Bin Zayed Road
- Sheikh Mohammed Bin Zayed Road
Why Choose OAU for Hessa Road Advertising?
✔ Extensive OOH Inventory
Billboards, unipoles, digital screens, lampposts, rooftops, hoardings & more.
✔ Strategic Audience Targeting
We analyze traffic flow, demographics, and proximity to residential communities.
✔ High-Quality Creative & Production
OAU provides premium printing, design & installation services.
✔ Fast Campaign Activation
Campaigns can go live within 3–7 days, depending on availability.
✔ Competitive Pricing
Hessa Road offers cost-effective branding compared to premium zones like SZR.
Outdoor Advertising Formats Available on Hessa Road
- Large Billboards (Static & Digital)
Placed along high-traffic segments for strong visibility and brand recall.
- Unipoles
Tall structures offering long-distance viewing for highway-level exposure.
- Digital LED Screens (DOOH)
Modern digital displays located at intersections, community entrances, and commercial zones.
- Lamppost Banners
Series-based banners ideal for promotions, festivals, events, and community outreach.
- Rooftop Signs
Placed on buildings facing Hessa Road for elevated visibility.
- Bridge Banners
Massive displays placed over strategic road crossings where traffic slows down.
- Hoardings & Community Boards
Excellent for promoting schools, real estate projects, and local businesses.
Best Advertising Zones Along Hessa Road
OAU provides OOH coverage across high-impact locations such as:
-
- Al Barsha
- JVC (Jumeirah Village Circle)
- JVT
- Dubai Sports City
- Motor City
- Arabian Ranches & Ranches 2
- Tilal Al Ghaf
- Emirates Hills access
- Sheikh Zayed Road interchange
- Al Khail Road interchange
These zones allow you to reach families, professionals, students, and frequent travelers.
✔ End-to-End Execution
From media planning and approvals to installation, monitoring & reporting.
✔ Fast Campaign Activation
Campaigns can go live within 3–7 days, depending on availability.
✔ Competitive Pricing
Hessa Road offers cost-effective branding compared to premium zones like SZR.
✔ End-to-End Execution
From media planning and approvals to installation, monitoring & reporting.
