Yas Island is one of Abu Dhabi’s most iconic leisure, entertainment, and tourism hubs. Home to world-famous attractions, luxury hotels, theme parks, malls, residential areas, and major international events, Yas Island attracts millions of visitors each year.
Outdoor advertising in Yas Island provides brands with exceptional visibility, high-value audience engagement, and premium exposure in a world-class destination. At OAU, we offer a wide range of outdoor and venue-based advertising solutions across Yas Island.
Outdoor Advertising Rates in Yas Island Abu Dhabi
| Advertising Type | Typical Locations / Placement | Estimated Monthly Cost (AED) | Best For |
| Premium Digital LED Screens (DOOH) | Yas Island Main Boulevard, Yas Mall District, Yas Bay Waterfront, Entertainment Zones | 85,000 – 150,000+ | Tourism, entertainment, luxury brands, retail campaigns |
| Large Format Billboard Advertising | Yas Island Entry Roads, Main Boulevards, Ferrari World Access Routes | 90,000 – 150,000+ | Automotive, real estate, corporate branding |
| Unipole Billboard Advertising | Island Entry Points, Highway Connections, High-Visibility Road Corridors | 90,000 – 150,000+ | National brands, large-scale awareness campaigns |
| Bridge Banner & Gantry Advertising | Yas Island Approaches, Road Intersections, Airport & Highway Connections | 80,000 – 140,000+ | Events, concerts, tourism promotions |
| Yas Mall Outdoor Advertising | Mall Entrances, Parking Areas, Retail Access Roads, Visitor Zones | 60,000 – 120,000+ | Retail, fashion, electronics, FMCG brands |
| MUPI / Citylight Advertising | Pedestrian Walkways, Hotels, Entertainment Areas, Public Spaces | 120,000 – 140,000 | Restaurants, hospitality, local businesses |
| Hotel & Resort Advertising | W Abu Dhabi, Yas Plaza Hotels, Luxury Hospitality Zones | 20,000 – 80,000+ | Travel, hospitality, premium lifestyle brands |
| Yas Bay Waterfront Advertising | Restaurants, Promenade Areas, Leisure & Entertainment Zones | 25,000 – 100,000+ | F&B, entertainment, lifestyle campaigns |
| Event & Venue Advertising | Yas Marina Circuit, Concert Venues, Sports & Entertainment Events | 50,000 – 250,000+ | Event sponsors, automotive, international brands |
| Airport Corridor Advertising | Zayed International Airport Route, Yas Island Access Roads | 40,000 – 150,000+ | Tourism, airlines, luxury and global brands |
| Full Yas Island Domination Campaign | Yas Mall, Yas Bay, Hotels, Entertainment Venues, Main Roads | 200,000 – 700,000+ | Global brands, government campaigns, destination branding |
**Prices are indicative only and vary depending on location, traffic volume, campaign duration, availability, permits, production, and installation requirements.
Major Yas Island Advertising Zones & Audience Opportunities
| Advertising Zone |
Location & Connectivity |
Audience Opportunity |
| Yas Mall District |
Connected to Ferrari World Abu Dhabi and other major Yas Island attractions |
Families, tourists, shoppers, residents and GCC visitors |
| Ferrari World Abu Dhabi Corridor |
Major entertainment area adjacent to Yas Mall and connected to other Yas Island attractions |
Families, tourists, theme-park visitors and leisure audiences |
| Warner Bros. World Abu Dhabi Zone |
Entertainment district connected to Yas Mall, Yas Waterworld and SeaWorld Yas Island |
Families, tourists, children and leisure visitors |
| SeaWorld Yas Island District |
Major attraction zone connected to other Yas Island entertainment and leisure destinations |
Families, tourists, international visitors and leisure audiences |
| Yas Marina Circuit Corridor |
Major motorsport and events district connected to Yas Marina and surrounding hospitality destinations |
Motorsport fans, event attendees, tourists, professionals and hospitality guests |
| Yas Bay Waterfront |
Waterfront dining, entertainment and hospitality destination anchored by Etihad Arena and nearby hotels |
Residents, tourists, diners, families and entertainment visitors |
| Etihad Arena District |
Major events and entertainment venue within Yas Bay |
Concert attendees, sports fans, event visitors, tourists and corporate audiences |
| Yas Marina & Hotel Zone |
Hospitality, dining and marina environment near Yas Marina Circuit |
Hotel guests, business travellers, tourists, diners and leisure visitors |
| Yas Island Main Boulevard |
Key internal road network connecting major attractions, hotels, residential communities and leisure destinations |
Residents, tourists, hotel guests, attraction visitors and motorists |
| Yas Acres Residential Community |
Established residential community within Yas Island with access to the island’s leisure and commercial destinations |
Residents, families, homeowners and community visitors |
| Al Raha Beach–Yas Gateway |
Important connection between Yas Island, Al Raha Beach, Khalifa City and surrounding areas |
Residents, professionals, families, visitors and commuters |
| Airport–Yas Island Corridor |
Strategic connection between Yas Island, Khalifa City and Zayed International Airport |
Airport travellers, tourists, business travellers, residents and commuters |
Audience Note: Audience profiles are indicative and vary by exact media location, campaign period, event calendar, time of day and season. Advertising opportunities are subject to current inventory, media-owner or property approval and applicable authority approvals.
Why Advertise on Yas Island?
- High Tourist Footfall Year-Round
Attractions draw millions of visitors annually, including:
-
- Ferrari World Abu Dhabi
- Yas Waterworld
- Warner Bros. World
- Yas Marina Circuit
- SeaWorld Abu Dhabi
- Yas Bay Waterfront
- Affluent Local & International Audience
Visitors include high-income residents, families, tourists, business travelers, and corporate guests.
- Multiple High-Traffic Roads
Strategic roads connect Yas Island to Abu Dhabi, Dubai, and surrounding areas.
- Ideal for Premium & Lifestyle Brands
Perfect for automotive, hospitality, retail, entertainment, banking, telecom, and government campaigns.
- 24/7 Visibility
Outdoor media remains visible to resort guests, tourists, event attendees, and residents throughout the day and night.
Best Uses for Advertising in Yas Island
Outdoor advertising in this area works best for:
-
- Tourism & entertainment promotions
- Event & festival marketing
- Retail & F&B branding
- Automotive launches
- Real estate & investment marketing
- Telecom & electronics
- Hospitality & travel campaigns
- Banking & financial services
- Family attractions & leisure activities
Why Choose OAU for Yas Island Outdoor Advertising?
Prime Access to High-Impact Locations
We secure premium outdoor placements across Yas Island’s busiest attractions and road networks.
Expert Knowledge of Visitor Traffic Flow
We understand how tourists and residents move through the island, helping brands choose the best placements.
End-to-End Campaign Management
From planning to production, installation, and reporting, OAU manages the complete process.
High-Quality Production
All billboards, digital screens, and outdoor materials are built to withstand Abu Dhabi’s climate.
Flexible Advertising Packages
Short-term and long-term campaigns available depending on brand needs and event schedules.
