Meydan is a major residential, leisure and sporting district within Mohammed Bin Rashid City, anchored by Meydan Racecourse and connected to communities including District One, Nad Al Sheba and surrounding MBR City developments. The wider area combines villas, apartments, hospitality, leisure, sports facilities and ongoing residential development.

OAU helps advertisers evaluate billboard, DOOH, lamppost, community, event and other outdoor advertising opportunities across Meydan and surrounding corridors through relevant authorised media owners, property partners and suppliers, subject to current inventory and applicable approvals.

Meydan Advertising Market: Key Facts

Nakheel confirms District One extends across more than 45 million sq ft and sits within the Meydan/MBR City area

Major Meydan Advertising Zones

Note: The table describes location and audience context rather than guaranteed impressions. Current advertising availability varies by exact road section, media owner, property rights and authorised inventory.

Outdoor Advertising Costs & Rates in Meydan Dubai

Note: Prices are indicative planning ranges only and are not official media-owner or Meydan quotations. Final rates vary according to exact location, media format, dimensions, number of units, campaign duration, digital share of voice, event dates, production, installation, property fees, approvals and current inventory.

Al Meydan Street Connectivity

Al Meydan Street is an increasingly important connection between Meydan, Al Khail Road, Sheikh Zayed Road and surrounding central Dubai districts. RTA completed traffic upgrades in 2025 that widened key connections between Sheikh Zayed Road and Al Meydan Street, increasing capacity on the relevant exit from 1,500 to 3,000 vehicles per hour.

RTA also increased the capacity of the bridge over First Al Khail Street from 4,500 to 6,000 vehicles per hour. These figures describe infrastructure capacity at specific upgraded sections and should not be used as advertising impressions.

Best Uses for Advertising in Meydan

Meydan is an ideal zone for promoting:

• • Luxury real estate
  • Car brands and automotive services
  • Premium dining and hospitality
  • Fitness, wellness, and sports brands
  • Clinics and medical centers
  • Education and training institutes
  • Financial and investment services
  • Retail and lifestyle brands
  • Beauty, grooming, and spa services
  • Event and tourism promotions

Advertising Formats Available in Meydan Dubai

OAU provides a variety of high-impact outdoor advertising formats across Meydan:

1. Large-Format Billboards

Placed along Meydan Road and major connecting routes.

2. Digital LED Screens (DOOH)

Dynamic screens located at key access points and high-traffic intersections.

3. Lamppost Advertising

Sequential community banners throughout Meydan and Nad Al Sheba.

4. Mupi & Citylight Panels

Perfect for pedestrian walkways, retail zones, and community areas.

5. Bridge & Underpass Advertising

Large-format placements near main road crossings.

6. Event & Racecourse Advertising

Brand exposure during:

• • Dubai World Cup
  • Sporting events
  • Seasonal festivals
  • Conferences and gatherings

7. Community & Retail Advertising

Branding inside:

• • Community centers
  • Supermarkets
  • Fitness clubs
  • Cafés and clinics

8. Activation Zones

Ideal for premium brand activations, sampling, and interactive displays.

Why Choose OAU for Meydan Advertising?

Premium Media Locations Across Meydan

We offer access to high-visibility OOH across Meydan’s most strategic points.

Strong Understanding of Meydan’s Audience

Our team plans campaigns that resonate with affluent residents and sports enthusiasts.

Full Creative & Campaign Management

Includes media planning, design, printing, installation, and reporting.

High Production Standards

Weather-resistant, premium-quality materials ensure long-lasting visibility.

Flexible Advertising Packages

Ideal for luxury brands, SMEs, and event-focused campaigns.