Dubai hosts some of the world’s biggest concerts, exhibitions, conferences, festivals, and entertainment shows. With millions of residents, expats, business travellers, and tourists attending events every month, organizers need fast, high-impact publicity to drive ticket sales and maximize awareness.
Outdoor Advertising (OOH) is the most effective way to create buzz, generate excitement, and reach mass audiences across the city. This guide explains the best OOH formats, locations, strategies, and FAQs tailored specifically for events, concerts, and exhibitions.
Why OOH is Ideal for Events, Concerts & Exhibitions
✔ 1. Massive Awareness in a Short Time
OOH helps reach a huge population within days — perfect for upcoming concerts and shows.
✔ 2. Builds Excitement & Hype
Large visuals, artist photos, show highlights, and countdown creatives create buzz.
✔ 3. Drives Ticket Sales
Clear CTAs like “Buy Now” or “Tickets Selling Fast” boost conversion rates.
✔ 4. Reaches Tourists + Residents
Ideal for concerts, business expos, sports events, cultural festivals.
✔ 5. Works Perfectly for Time-Limited Campaigns
OOH saturates high-traffic zones quickly—exactly what events need.
Best OOH Formats for Event Advertising
- Digital LED Screens
Great for countdowns, artist visuals, sponsor placement, and dynamic messaging.
- Unipoles & Megacom Billboards
Huge formats perfect for headline concerts, mega-events, global exhibitions.
- Bridge Banners
Mass visibility across major Dubai roads — unmissable for commuters.
- Lamppost Advertising
Best for community events, expo promotions, and sequential messaging.
- Mall Advertising Screens
Perfect for targeting shoppers, families, and tourists.
- Transit Advertising (Buses, Taxis, Metro)
Mobile visibility across the entire city ensures repeated impressions.
Top Locations for OOH Event Advertising in Dubai
🌟 Sheikh Zayed Road (SZR) – Best for mega concerts, festivals, large exhibitions
🌟 Dubai Marina & JBR – Ideal for nightlife, beach concerts, entertainment events
🌟 Downtown Dubai & Business Bay – Perfect for conferences, lifestyle shows
🌟 Expo City Dubai – Premium location for trade exhibitions and global expos
🌟 Dubai World Trade Centre (DWTC) Area – Best for major trade shows and conventions
🌟 Dubai Festival City – Great for waterfront events
🌟 Airport Road / Garhoud – Reaches international visitors and event travellers
OOH Strategies for Promoting Events & Concerts
✔ 1. Use High-Impact Visuals
Artist photos, event logos, and bold typography grab attention instantly.
✔ 2. Create Urgency
Phrases like:
- “This Weekend”
- “Few Tickets Left”
- “Limited Seats”
✔ 3. Use QR Codes
Instant access to ticketing pages boosts sales.
✔ 4. Go Multi-Format
Combine digital screens + bridge banners + lampposts for maximum reach.
✔ 5. Start Early
Best results come from campaigns that run 4–6 weeks before the event.
Estimated Pricing (2025 Guide)
| Format | Price/Month (Approx.) |
| Digital Screens | AED 15,000 – 80,000 |
| Unipoles | AED 70,000 – 200,000 |
| Bridge Banners | AED 50,000 – 120,000 |
| Lampposts | AED 500 – 800 each |
| Mall Ads | AED 12,000 – 70,000 |
| Transit Ads | AED 5,000 – 35,000 |
OAD can provide exact rates based on availability.
Events That Benefit Most from OOH Advertising
- Concerts & festivals
- Sports events
- Theatre productions
- Trade exhibitions
- Business conferences
- Food festivals
- Cultural shows
- Family entertainment events
- Product launches
- New Year / holiday events
Frequently Asked Questions (FAQ)
- When should I start OOH advertising for my event?
Start 4–6 weeks before for maximum visibility and ticket sales.
- What OOH format is best for concerts?
Digital screens, unipoles, and bridge banners offer strong impact and visibility.
- Does OOH help increase ticket sales?
Yes — especially when using QR codes and strong, clear CTAs.
- How long should an event OOH campaign run?
Minimum: 2 weeks
Ideal: 4–6 weeks
- Does OAD handle full event advertising campaigns?
Yes — OAD manages:
- Media planning
- Creative design
- Media buying
- Printing & installation
- Multi-format strategy
- Reporting and performance tracking
