Complete Breakdown of OOH Pricing, Formats & Cost Factors
Outdoor advertising (OOH) in Dubai ranges widely in price depending on the format, size, location, and duration of the campaign. Dubai is one of the most competitive and high-impact OOH markets in the world, offering everything from lampposts to massive digital screens on iconic highways.
Below is a clear, easy-to-understand cost guide.
💰 Typical Outdoor Advertising Cost Ranges in Dubai
- Lamppost Banners / Street Banners
AED 5,000 – 15,000 per month
Ideal for events, retail, community targeting & seasonal campaigns.
- Small to Medium Billboards (Static)
AED 12,000 – 30,000 per month
Placed on mid-traffic roads or secondary highways.
- Premium Highway Billboards
AED 45,000 – 150,000+ per month
Located on Sheikh Zayed Road, Al Khail Road, MBZ Road, Hessa Street & other major highways.
- Bridge Banners / Overhead Gantries
AED 18,000 – 65,000+ per month
Massive exposure to fast-moving, high-volume traffic.
- Digital Screens (DOOH)
AED 6,000 – 40,000+ per month
Rates vary by:
- Screen size
- Location (malls, highways, metro)
- Number of daily plays
- Unipoles / Megacom / Rooftop Hoardings
AED 50,000 – 120,000+ per month
Large-format structures with maximum road dominance.
- Bus & Taxi Advertising
Taxi Wraps: AED 2,500 – 5,000 per taxi per month (based on quantity)
Bus Wraps: AED 15,000 – 40,000 per bus per month
Bus Shelters: AED 10,000 – 25,000 per month
- Metro & Tram Advertising
Station branding, train wraps, digital screens:
AED 20,000 – 300,000+ per month
High daily footfall ensures huge impressions.
- Mall Advertising
Digital screens, static sites, and indoor branding:
AED 10,000 – 75,000+ per month
Dubai Mall, Mall of the Emirates & City Centres are premium zones.
- Airport Advertising (DXB & DWC)
AED 30,000 – 300,000+ per month
Reaches high-income travelers, business visitors & tourists.
⚡ What Drives Outdoor Advertising Costs in Dubai?
- Location
Highways (SZR, Al Khail, etc.) cost the most; community roads cost less.
- Format Type
Digital screens are generally more expensive than static billboards.
- Size of the Media
Larger formats = higher visibility = higher cost.
- Traffic & Audience Volume
Premium areas with verified impressions command premium pricing.
- Duration of Campaign
Longer bookings often get discounted rates.
- Production Costs
Printing, mounting, LED content creation, or vinyl wrapping add to the cost.
- Season & Demand
Prices rise during peak seasons like:
- Dubai Shopping Festival
- Dubai Expo events
- New Year
- Holiday periods
📊 How to Plan Your OOH Budget Smartly
- Combine one premium location with multiple secondary formats for cost efficiency.
- Keep creative simple, bold & readable for maximum impact.
- Choose placements based on audience relevance, not just traffic.
- Use short bursts for promotions and long-term branding for big formats.
- Complement outdoor with digital retargeting for better ROI.
Frequently Asked Questions (FAQ)
- What is the average cost of outdoor advertising in Dubai?
Most campaigns start from AED 5,000 for small formats and go up to AED 150,000+ for large highway billboards.
- Which outdoor format is most cost-effective?
Lamppost banners, MUPIs, taxi ads, and community screens offer the best value for smaller budgets.
- What is the minimum booking period?
Typically 1 month, though digital screens sometimes offer weekly plans.
- Which outdoor media delivers the highest impact?
Billboards on Sheikh Zayed Road, bridge banners, metro stations & Dubai Mall screens.
- Are production and installation charges included?
Often they are separate. Printing & installation vary by size and material.
- How long does it take to launch a campaign?
Usually 3–7 days, depending on format availability and approvals.
- Can SMEs advertise affordably outdoors in Dubai?
Yes – lampposts, MUPIs, taxi ads, mall screens & community banners are perfect for SMEs.
- Does outdoor advertising work better than digital ads?
They work best together – OOH builds mass awareness, while digital drives conversions.
