The healthcare industry in Dubai is evolving rapidly, with clinics and medical centers competing to attract patients across specialties such as dermatology, dentistry, aesthetics, physiotherapy, paediatrics, and wellness. Outdoor advertising (OOH) is one of the most effective channels for building trust, increasing patient flow, and promoting treatments or offers.
This guide explains how clinics and medical centers can use OOH strategically to increase visibility, credibility, and bookings.
Why Outdoor Advertising Works for Clinics & Medical Centers
✔ 1. Builds Instant Trust & Credibility
Healthcare is built on trust – large-format billboards make clinics look reputable, reliable, and well-established.
✔ 2. Reaches Residents in Nearby Communities
Most patients prefer clinics close to home or work. OOH places your brand exactly where your target audience lives.
✔ 3. Promotes High-Demand Treatments
Perfect for:
- Laser & skincare
- Dentistry
- Hair transplantation
- Weight loss programs
- Physiotherapy
- Paediatrics
- Wellness & IV drips
✔ 4. High ROI Compared to Digital Ads
OOH provides constant visibility 24/7 without rising CPC costs or algorithm changes.
✔ 5. Ideal for Both Walk-Ins & Appointments
Strong visibility increases both immediate walk-ins and scheduled bookings.
Best OOH Formats for Clinics & Medical Centers
- Digital Screens & LED Billboards
Why it works:
Highlight:
- Before/after results
- Monthly promotions
- New doctor announcements
- Laser or facial offers
Great for high-traffic areas like Marina, JBR, Downtown, Festival City.
- Unipoles & Megacoms
Why it works:
Massive visibility for premium clinics and specialty centers.
Best for branding dermatology, dental, surgical, and wellness centers.
- Lamppost Advertising
Why it works:
Perfect for hyper-local targeting.
Example: Clinics in JVC, Arjan, Al Barsha, International City, Deira, Karama.
Ideal messaging:
“Your Trusted Clinic – 2 Minutes Away →”
- Bridge Banners
Why it works:
Huge impact for promoting major services like dental implants, specialist doctors, and aesthetic treatments.
- Mall Advertising
Why it works:
Perfect for family-focused clinics and premium aesthetics centers targeting mall shoppers.
- Transit Advertising (Bus, Taxi, Metro)
Why it works:
Mobile visibility across neighborhoods popular with expatriates and families.
Best Locations for Clinic & Medical Center Advertising in Dubai
- Sheikh Zayed Road (SZR)
Ideal for high-end clinics and specialty centers.
- Al Barsha & Al Barsha South
Great for dental, dermatology, and aesthetic clinics.
- JVC, Jumeirah Islands, Motor City, Arjan
Growing communities with high demand for medical services.
- Dubai Marina, JBR, Palm Jumeirah
Premium audience – best for aesthetics, dermatology, and wellness clinics.
- Deira, Bur Dubai, Karama
Perfect for medical centers focusing on general practice and family medicine.
- Near Mall of the Emirates & Dubai Hills Mall
Heavy footfall ideal for branding and offers.
- Airport Road & Garhoud
Target tourists, medical travelers, and hotel guests.
OOH Content Strategies for Clinics
✔ 1. Promote Your Best-Selling Services
Examples:
- “Laser Hair Removal – 50% Off”
- “Teeth Whitening AED 299”
- “Skin Rejuvenation Packages”
✔ 2. Feature Your Doctors
Showing specialists builds instant trust:
“Dr. Sarah – Specialist Dermatologist”
✔ 3. Use a Clean, Medical Look
Colors: white, blue, green
Design: professional, minimal text
✔ 4. Add Location Direction
“Next to Mall of the Emirates”
“Exit 12 – Al Barsha Clinic”
✔ 5. Extend the Campaign for 3–6 Months
Medical service decisions take time – repeated exposure builds credibility.
Pricing Overview (2025 Estimates)
| OOH Format | Average Monthly Cost |
| Digital Screens | AED 10,000 – 50,000 |
| Unipoles | AED 70,000 – 170,000 |
| Lampposts | AED 500 – 800 each |
| Bridge Banners | AED 50,000 – 120,000 |
| Mall Screens | AED 12,000 – 60,000 |
| Bus/Taxi Ads | AED 5,000 – 30,000 |
OAD can provide exact rates based on location and availability.
Specialties That Benefit Most From OOH
- Dermatology & Aesthetics Clinics
- Dental Clinics
- Paediatric Clinics
- IVF & Fertility Centers
- Physiotherapy & Chiropractic
- Wellness & IV Drip Clinics
- Multi-specialty Medical Centers
- Weight Loss & Bariatric Programs
Frequently Asked Questions (FAQ)
- Is OOH effective for medical centers?
Yes – OOH builds trust, increases visibility, and drives long-term patient growth.
- What format works best for clinics?
Digital screens, lampposts, and unipoles perform best for branding and lead generation.
- How long should a clinic run an OOH campaign?
Minimum: 1 month
Ideal: 3–6 months for patient trust and brand recall.
- Can OOH increase appointments?
Yes – especially when paired with:
- QR codes
- WhatsApp links
- Strong offers
- Nearby directional messages
- Does OAU offer end-to-end services?
Yes. OAU provides:
- Media planning & buying
- Creative design
- Printing & installation
- Strategy development
- Continuous reporting
