Sheikh Mohammed Bin Zayed Road (E311) is a major inter-emirate transport corridor connecting Dubai with Sharjah and providing onward connections towards Ajman and the Northern Emirates. Within Dubai, the route provides access to residential, commercial, educational and developing districts including Mirdif, Al Warqa, International City, Dubai Silicon Oasis, Academic City, Dubailand and areas further south.
Hoarding advertising along Sheikh Mohammed Bin Zayed Road provides large-format outdoor advertising opportunities at selected construction sites, development areas and authorised roadside locations. OAU helps advertisers identify and coordinate available E311 hoarding opportunities based on location, traffic direction, viewing environment, display dimensions, campaign duration, budget and current media inventory.
Hoarding Advertising Rates on Mohammed Bin Zayed Road (MBZ Road / E311)
| Hoarding Advertising Format | Typical Size / Coverage | Campaign Duration | Estimated Cost (AED) |
|---|---|---|---|
| Standard Roadside Hoarding | Up to 50 sqm | 1 Month | 120,000 – 170,000 |
| Medium Format Hoarding | 50–150 sqm | 1 Month | 150,000 – 200,000 |
| Premium Highway Hoarding | 150–300 sqm | 1 Month | 200,000 – 300,000 |
| Large Format Mega Hoarding | 300+ sqm | 1 Month | 300,000 – 350,000+ |
| Construction Site Hoarding | Project Boundary Branding | 1 Month | 60,000 – 120,000 |
| Wall-Mounted Hoarding | Building / Commercial Facade Branding | 1 Month | 60,000 – 180,000 |
| Premium Interchange Hoarding | Major Junction & Highway Locations | 1 Month | 150,000 – 300,000+ |
| Landmark Highway Hoarding | High-Impact MBZ Road Locations | 1 Month | 250,000 – 500,000+ |
**Prices are indicative only and vary depending on location, traffic volume, campaign duration, availability, permits, production, and installation requirements.
Major Sheikh Mohammed Bin Zayed Road Hoarding Advertising Areas & Audience Opportunities
Sheikh Mohammed Bin Zayed Road (E311) is a major inter-emirate transport corridor connecting Dubai with Sharjah and providing onward connections towards Ajman and the Northern Emirates. Hoarding advertising opportunities at selected development, construction and approved roadside locations can provide large-format brand visibility among motorists, inter-emirate commuters, residents, professionals and commercial traffic travelling through different sections of the E311 corridor.
| Hoarding Advertising Area / Corridor | Connected Communities & Destinations | Audience Opportunity |
|---|---|---|
| Dubai–Sharjah Border Corridor | Al Qusais, Muhaisnah and connections towards Sharjah | Inter-emirate motorists, commuters, residents, professionals and commercial traffic |
| Al Qusais & Muhaisnah Corridor | Al Qusais, Muhaisnah, Al Twar and surrounding northern Dubai areas | Motorists, residents, professionals, workers and commuters |
| Mirdif & Al Warqa Corridor | Mirdif, Al Warqa, Mushrif and surrounding communities | Motorists, residents, families, professionals and commuters |
| International City & Dragon Mart Corridor | International City, Dragon Mart and Warsan | Motorists, residents, shoppers, traders, workers and commuters |
| Dubai Silicon Oasis Access Corridor | Dubai Silicon Oasis, Liwan, Dubai International Academic City and surrounding communities | Motorists, residents, professionals, students and commuters |
| Academic City Corridor | Dubai International Academic City, Dubai Silicon Oasis and surrounding areas | Motorists, students, educators, professionals and commuters |
| Dubailand & Global Village Access | Global Village, Dubailand, Majan and surrounding communities | Motorists, residents, families, tourists, leisure visitors and commuters |
| JVC & JVT Access Corridor | JVC, JVT, Hessa Street and Dubai Sports City access | Motorists, residents, families, professionals and commuters |
| Dubai Sports City & Motor City Access | Dubai Sports City, Motor City and surrounding residential communities | Motorists, residents, families, professionals and commuters |
| Dubai Production City & DIP Corridor | Dubai Production City, Dubai Investments Park and surrounding commercial and residential areas | Motorists, residents, professionals, employees and commercial traffic |
| Southern Dubai Connections | Connections towards Jebel Ali, Expo City Dubai and other southern Dubai districts | Motorists, professionals, employees, commercial traffic and inter-district commuters |
Availability Note: Hoarding advertising availability along Sheikh Mohammed Bin Zayed Road is site-specific and can change as construction and development projects progress. The areas above represent potential advertising environments and do not confirm current hoarding availability in every location. Exact sites, dimensions, frontage, campaign periods and installation requirements depend on current inventory, property or media-owner approval and applicable regulatory approvals.
Audience Note: General E311 traffic volumes, nearby destination footfall and community populations should not be interpreted as the reach or impressions of an individual hoarding advertising site. Site-specific traffic or audience estimates should use current media-owner data where available.
Why Advertise on MBZ Road?
- One of the Busiest Highways in the UAE
MBZ Road sees thousands of vehicles daily, making it ideal for maximum OOH exposure.
- Reaches a Diverse and Wide Audience
The highway is used by:
- Daily Dubai–Sharjah commuters
- Residents living in Al Nahda, Muhaisnah, and Al Warqa
- Travelers from Ajman, UAQ, and RAK
- Business professionals and logistics movement
- Perfect for Large-Format Hoardings
MBZ Road provides long sightlines, wide road space, and major intersections ideal for oversized hoarding displays.
- Cost-Effective Compared to SZR
MBZ Road offers premium reach at competitive pricing, making it suitable for brands seeking broad market exposure.
- Ideal for Long-Term Visibility
Hoardings often remain in place for months, maximizing branding impact.
Available Hoarding Advertising Formats on MBZ Road
OAU provides a variety of large-format hoarding solutions, including:
Construction Hoardings
Placed along construction sites facing MBZ Road for long-term, high-visibility exposure.
Building Wall Hoardings
Large-scale wall banners offering bold visual dominance.
Mega Hoardings
Ultra-large displays located near key intersections and high-traffic zones.
Custom Real Estate Hoardings
Perfect for developers launching new communities or off-plan projects near MBZ Road.
Best Uses for Hoarding Advertising on MBZ Road
Hoardings in this corridor are ideal for:
-
- Real estate project launches
- Automotive promotions
- Retail and seasonal campaigns
- Telecom and technology offers
- Banks and financial service promotions
- Healthcare and clinic advertising
- Government announcements
- FMCG and supermarket branding
- Education and training centers
Why Choose OAU for MBZ Road Hoarding Advertising?
Strategic Hoarding Locations Across the Highway
We offer premium placements along key MBZ Road segments, including:
-
- Muhaisnah
- Al Qusais
- Al Warqa
- Dubai Silicon Oasis access
- Academic City corridor
- Sharjah–Dubai border zones
Complete Campaign Management
OAU handles planning, artwork design, printing, installation, and ongoing reporting.
High-Quality Production & Installation
All hoardings are printed using durable, weather-resistant materials to ensure long-lasting clarity.
Local Market Insights
Our team understands MBZ Road’s audience patterns, congestion points, and best-performing sites.
Flexible Advertising Packages
Short-term, mid-term, and long-term hoarding options available.
Explore Hoarding & Outdoor Advertising Across Dubai
Explore detailed information about Hoarding Advertising in Dubai, including formats, locations and campaign opportunities, or discover our complete range of Outdoor Advertising in Dubai options across the city.
Start Your Hoarding Advertising Campaign on MBZ Road Today
Contact OAU to secure premium hoarding advertising placements along Mohammed Bin Zayed Road and build strong brand visibility across one of the UAE’s busiest road networks.