Advertising on Major Routes in Dubai

Explore Dubai route-based outdoor advertising with OAU.

Advertising on Different Routes in Dubai

Dubai is shaped by fast-moving corridors that connect business districts, residential hubs, tourism zones, and logistics gateways. Route-based outdoor advertising helps brands reach commuters, professionals, shoppers, and visitors at scale by placing high-visibility media along the city’s most traveled roads and connectors.

OAU provides route-level planning support across Dubai, helping brands select the right formats and placements based on movement patterns, visibility, and campaign goals.

Key Routes and Advertising Options

Sheikh Zayed Road (E11)

Dubai’s most iconic highway corridor connecting major business districts and landmarks.
Common formats: Large-format billboards, premium digital screens, building wraps, bridge banners.

Al Khail Road (E44)

A major arterial route supporting heavy daily commuter traffic across central Dubai.
Common formats: Billboards, unipoles, digital screens, lampposts.

Mohammed Bin Zayed Road (E311)

High-capacity route carrying cross-city and inter-emirate traffic, ideal for wide coverage.
Common formats: Billboards, unipoles, mega-format sites, directional media near junctions.

Dubai–Al Ain Road (E66)

A key connector route for growth areas and cross-border movement toward inland corridors.
Common formats: Billboards, unipoles, large-format roadside media.

Emirates Road (E611)

Outer ring route supporting logistics movement and inter-emirate travel.
Common formats: Billboards, large unipoles, long-distance visibility placements.

Hessa Street (D61)

A high-use commuter connector between residential zones and business areas.
Common formats: Lamppost banners, mid-format billboards, bridge banners, digital screens.

Umm Suqeim Street (D63)

A key east–west connector linking residential communities to major highways and destinations.
Common formats: Lampposts, mid-format billboards, neighborhood-facing sites.

Al Wasl Road

A lifestyle corridor running through established communities with strong local movement.
Common formats: Lamppost banners, street-level digital, retail-facing formats.

Jumeirah Beach Road

A prominent coastal route with tourism, leisure, and premium residential movement.
Common formats: Lamppost banners, street furniture, directional signage near attractions.

Business Bay Crossings and Access Roads

Routes feeding Business Bay, Downtown Dubai, and nearby commercial zones.
Common formats: Premium digital screens, billboards on approaches, bridge banners.

Airport Access Routes (DXB)

High-impact routes used by business travelers, tourists, and daily airport traffic.
Common formats: Billboards on approaches, premium roadside digital, airport-area placements.

Jebel Ali and Dubai South Access Routes

Industrial and logistics routes supporting ports, free zones, and cargo movement.
Common formats: Billboards, directional formats, large roadside assets for B2B reach.

Recommended Media Formats by Route Type

High-Speed Highways

One-line focus: Maximum visibility at scale for broad awareness.
Formats: Billboards, unipoles, mega-format sites, large digital screens.

Connectors and Commuter Streets

One-line focus: Repeated exposure for strong frequency and recall.
Formats: Lamppost banners, mid-format billboards, bridge banners, select digital.

Destination Approaches

One-line focus: Influence decision-making close to malls, districts, and venues.
Formats: Digital screens, street furniture, directional sites, mall-facing media.

Transit-Integrated Reach

One-line focus: Extend route coverage through moving media and station environments.
Formats: Metro media, taxi branding, bus advertising, transit shelters.

How OAU Plans Route-Based Outdoor Campaigns

  • Route selection: Aligning corridors with audience movement and campaign objectives.
  • Format matching: Choosing media types suited to speed, dwell time, and visibility.
  • Coverage design: Combining highways, connectors, and destination zones for efficient reach.
  • Execution support: Handling inquiry, site options, scheduling, and campaign rollout.

Frequently Asked Questions (FAQ)

It is outdoor media planning focused on specific road corridors and connectors to reach audiences during daily movement across Dubai.

Major highways such as Sheikh Zayed Road (E11), Al Khail Road (E44), and Mohammed Bin Zayed Road (E311) are commonly used for broad, high-volume visibility

Highways typically suit large billboards, unipoles, and digital screens, while connectors often perform well with lamppost banners, bridge banners, and mid-format sites.

Yes, Dubai has strong options on airport approach routes and surrounding zones, along with complementary airport media placements depending on campaign needs.

It works for both. SMEs often use commuter connectors and neighborhood corridors for cost-efficient frequency, while larger brands combine premium highways with destination routes.

Start with your audience (commuters, shoppers, tourists, business travelers), then match routes and formats based on movement patterns, timing, and desired reach.

Yes, OAU supports multi-route planning and recommends a mix of corridors to balance reach, frequency, and budget efficiency.

You can submit an inquiry through OAU with your target areas, preferred routes (if known), and campaign dates to receive recommended options and a quotation.

Get in touch

Address: Office 211, Palace Tower, Dubai SIlicon Oasis, Dubai, UAE
Email: [email protected] | Tel. : +971 4 5193444 | Mobile : +971 55 6889896