Sheikh Mohammed Bin Zayed Road (E311) is a major inter-emirate highway connecting Dubai with Sharjah and providing onward connectivity towards Ajman and the Northern Emirates. Within Dubai, the corridor provides access to residential communities, educational districts, commercial areas and logistics zones, including Muhaisnah, Al Warqa, Dubai Silicon Oasis, Academic City and surrounding developments.
Billboard advertising along Sheikh Mohammed Bin Zayed Road provides opportunities for large-format roadside campaigns across selected sections of the E311 corridor. Depending on current authorised inventory, formats may include static billboards, unipoles, digital DOOH screens and other large-format displays. OAU helps advertisers evaluate available locations based on traffic direction, viewing distance, display size, surrounding environment, campaign duration, budget and current media availability.
| Billboard Type | Typical Size | Campaign Duration | Estimated Cost (AED) |
|---|---|---|---|
| Standard Static Billboard | 6m × 3m | 1 Month | 60,000 – 120,000 |
| Premium Highway Billboard | 12m × 4m | 1 Month | 80,000 – 120,000 |
| Large Format Billboard | 14m × 5m | 1 Month | 80,000 – 150,000 |
| Unipole Billboard | Large Format | 1 Month | 65,000 – 130,000+ |
| Backlit Billboard | Standard | 1 Month | 75,000 – 115,000 |
| Digital LED Billboard (DOOH) | Variable | 4 Weeks | 50,000 – 200,000+ |
| Premium Digital LED Screen | Variable | 4 Weeks | 80,000 – 250,000+ |
| Bridge Gantry Billboard | Large | 1 Month | 35,000 – 100,000+ |
| Mega Hoarding | Custom | 1 Month | 70,000 – 250,000+ |
| Landmark Building Wrap | Custom | 1 Month | 120,000 – 350,000+ |
**Prices are indicative only and vary depending on location, traffic volume, campaign duration, availability, permits, production, and installation requirements.
Sheikh Mohammed Bin Zayed Road (E311) is a major cross-city and inter-emirate corridor connecting residential communities, commercial districts, educational areas and industrial zones across Dubai, while also providing an important road connection towards Sharjah and the Northern Emirates. Billboard advertising opportunities along selected sections of E311 can provide visibility to motorists, commuters, residents, professionals and inter-emirate travellers.
| Advertising Area / Corridor | Connected Communities & Destinations | Audience Opportunity |
|---|---|---|
| Dubai–Sharjah Border Corridor | Al Qusais, Muhaisnah, Al Nahda and connections towards Sharjah | Inter-emirate motorists, commuters, residents, professionals and commercial traffic |
| Mirdif & Al Warqa Corridor | Mirdif, Al Warqa, Mushrif and surrounding communities | Motorists, residents, families, professionals and commuters |
| International City & Dragon Mart Corridor | International City, Dragon Mart, Warsan and surrounding areas | Motorists, residents, traders, shoppers, workers and commuters |
| Dubai Silicon Oasis Access | Dubai Silicon Oasis, Liwan, Academic City and surrounding communities | Residents, professionals, students, employees and commuters |
| Academic City Corridor | Dubai International Academic City, Dubai Silicon Oasis and surrounding areas | Students, educators, professionals, residents and commuters |
| Dubailand & Global Village Access | Global Village, Majan, Dubailand and surrounding residential areas | Residents, families, tourists, leisure visitors and commuters |
| JVC & JVT Access Corridor | JVC, JVT, Hessa Street and surrounding residential communities | Residents, families, professionals and commuters |
| Dubai Sports City & Motor City Access | Dubai Sports City, Motor City and surrounding communities | Residents, families, professionals and commuters |
| Dubai Production City & DIP Corridor | Dubai Production City, Dubai Investments Park and surrounding commercial and residential areas | Professionals, employees, residents, commercial traffic and commuters |
| Jebel Ali & Southern Dubai Connections | Connections towards Jebel Ali, JAFZA and other southern Dubai districts | Motorists, professionals, employees, commercial traffic and inter-district commuters |
Availability Note: The areas above represent potential billboard advertising environments along or accessible from Sheikh Mohammed Bin Zayed Road. They should not be interpreted as confirmation that billboard inventory is available at every location. Exact billboard sites, formats, sizes, traffic-facing directions and availability depend on current media-owner inventory and applicable approvals.
Audience Note: Audience profiles are indicative. General road traffic, community populations, retail footfall and nearby destination visitor numbers should not be interpreted as the reach or impressions of an individual billboard. Campaign-specific traffic or impression estimates should use current site-level media-owner data where available.
OAU provides a variety of billboard options, including:
Large Static Billboards: Positioned at prime roadway segments for maximum visibility.
Unipoles: Tall, elevated structures offering strong long-distance readability.
Digital LED Screens (DOOH): Dynamic, high-resolution digital billboards for animated and flexible content.
Megacoms & Extra-Large Billboards: Oversized structures ideal for high-impact campaigns.
Bridge & Underpass Digital Displays: Selective placements offering strategic visibility at key intersections.
Start Your Billboard Advertising Campaign on MBZ Road Today
Contact OAU to secure premium billboard locations along Mohammed Bin Zayed Road and maximize your brand exposure across one of the UAE’s most important highways.
