WHAT IS MEGACOM ADVERTISING?
Megacom advertising is a large-format Out-of-Home (OOH) advertising format displayed on selected authorised advertising structures along major roads, commercial districts and other urban environments.
Megacom structures generally provide a larger display area than standard street-level advertising formats and may be available as static printed displays or digital screens, depending on the individual media asset.
Display dimensions, orientation, advertising face, viewing direction, illumination, digital capabilities and available locations vary according to the specific advertising structure, media owner and current authorised inventory.
MEGACOM ADVERTISING FORMATS IN ABU DHABI
Static Megacom Advertising
Large-format printed advertising displayed on selected authorised Megacom structures.
Digital Megacom Advertising
Large-format digital advertising available on selected authorised digital Megacom or DOOH structures, subject to screen capabilities and current inventory.
Standalone Megacom Structures
Large standalone advertising structures positioned at selected authorised roadside or urban locations.
Building & Property-Based Megacom Advertising
Large-format advertising may be available on selected authorised building or property-based structures, subject to property, structural and media-owner requirements.
MEGACOM ADVERTISING RULES & APPROVALS IN ABU DHABI
Authorised Megacom Advertising Locations
Megacom advertising should only be displayed on authorised advertising structures and approved locations. A roadside location, building, vacant plot or other highly visible site should not automatically be considered available for Megacom advertising.
Exact advertising locations, display dimensions, advertising faces and current availability should be confirmed before booking or production.
Advertising Content & Artwork
Advertising creative should comply with applicable UAE and Abu Dhabi advertising requirements together with the specifications of the selected Megacom advertising asset.
Final artwork should be prepared according to the required dimensions, resolution, materials and production specifications. Digital Megacom advertising may have additional requirements covering file format, resolution, animation, scheduling and other screen-specific specifications.
Structural, Installation & Road Safety
Megacom advertising structures, production materials and installation methods should comply with the technical and safety requirements applicable to the individual advertising asset.
Advertising should not obstruct traffic signs or signals, interfere with driver visibility, compromise pedestrian movement or create unsafe conditions. Installation, maintenance and removal should follow the requirements applicable to the selected site.
Media-Owner & Authority Requirements
Approval and technical requirements depend on the specific Megacom location and advertising asset. Campaigns may be subject to requirements from the relevant authority, property owner, media owner or authorised media operator.
Advertisers should confirm the applicable approvals, advertising specifications, production and installation requirements, campaign period and current media availability before campaign execution.
Explore outdoor advertising opportunities across Abu Dhabi, including billboards, digital OOH (DOOH), lamppost advertising, bridge advertising, transit media and other formats across major roads, commercial districts and selected locations throughout the emirate.
Discover available OOH advertising formats, locations, indicative rates and campaign opportunities in Abu Dhabi based on your campaign objectives, preferred areas, duration and current media availability.