Outdoor advertising rates in Dubai vary by location, advertising format, display size, campaign duration and the number of assets booked. The tables below list indicative costs for billboards, digital screens, lampposts, bridge banners, transit advertising, malls, airports and other media across Dubai and the UAE.
Each rate includes a pricing unit to distinguish monthly media bookings from individual vehicles, screens, panels and campaign packages. Production, printing, installation, removal, approvals and applicable taxes should be confirmed in the quotation.
OAU provides campaign-specific quotations based on your preferred locations, dates, advertising requirements and available inventory.
Outdoor Advertising Rates & Costs in Dubai and the UAE
Outdoor advertising costs in Dubai depend on the media format, location, display size, campaign duration and quantity booked. The overview below shows selected indicative rates, with links to individual advertising pages for detailed formats and packages.
Prices use different booking units, including per month, screen, vehicle, location or campaign. Confirm the exact inventory and whether production, installation, removal, approvals and applicable taxes are included before booking.
Roadside & Large-Format Advertising Rates
| Advertising Format | Selected Pricing Example | Indicative Cost (AED) | Booking Basis |
|---|---|---|---|
| Billboard advertising | Standard static billboard | 60,000–90,000 | Per month |
| Unipole advertising | Unipole billboard, as listed in the billboard guide | 50,000–150,000+ | Per month |
| Bridge advertising | Standard single-sided bridge banner | 40,000–80,000 | Per month |
| Lamppost advertising | Community package — 10 banners | 18,000–33,500 | Per month |
| Hoarding advertising | Standard roadside hoarding | 80,000–160,000 | Per month |
| Megacom advertising | Standard Megacom display | 30,000–60,000 | Per month |
| Building wraps | Medium building wrap | 70,000–150,000 | Per month |
| MUPI advertising | Standard static panel | 1,500–5,000 | Per panel/month |
| Bus shelter advertising | Standard poster panel | 3,000–8,000 | Per shelter/month |
| Digital OOH advertising | Roadside LED screen advertising | 40,000–150,000+ | Per month |
These are selected examples rather than the full price range for each format. Exact dimensions, advertising faces, locations and package quantities are confirmed in the quotation.
Transport & Airport Advertising Rates
| Advertising Format | Selected Pricing Example | Indicative Cost (AED) | Booking Basis |
|---|---|---|---|
| Taxi advertising | Door branding | 600–1,000 | Per taxi/month |
| Bus advertising | Full bus wrap | 35,000–50,000+ | Per bus/month |
| Truck advertising | Standard truck side branding | 40,000–55,000 | Per truck/month |
| Dubai Metro advertising | Station poster panels | 5,000–30,000 | Per location/month |
| Dubai Tram advertising | Partial exterior branding | 15,000–35,000 | Per tram/month |
| Airport advertising | Airport lightbox advertising | 50,000–150,000+ | Per month |
Vehicle and transport packages should identify the fleet quantity, branding coverage or station assets included. Airport quotations should specify the airport, terminal and exact passenger environment.
Retail, Indoor & Place-Based Advertising Rates
| Advertising Format | Selected Pricing Example | Indicative Cost (AED) | Booking Basis |
|---|---|---|---|
| Shopping mall advertising | Digital screen advertising | 5,000–30,000 | Per screen/month |
| Cinema advertising | Standard on-screen advertising | 25,000–60,000 | Per month |
| Elevator advertising | Static elevator poster | 500–2,500 | Per elevator/month |
| Hotel lobby screens | Standard hotel lobby screen | 3,000–8,000 | Per screen/month |
| Shopping cart advertising | Cart-panel advertising | 1,000–3,000 | Per store/month |
| Petrol station advertising | Fuel-pump panels | 3,000–10,000 | Per station/month |
For digital media, confirm the advertisement length, playback frequency, operating hours and screen count. Store, hotel and building packages should identify the properties and display quantities included.
Landmark, Event & Distribution Costs
| Advertising Format | Selected Pricing Example | Indicative Cost (AED) | Booking Basis |
|---|---|---|---|
| Burj Khalifa advertising | Short LED tower display | 250,000–350,000+ | One display; duration confirmed in quotation |
| Skydive banner advertising | Small flag banner — 3 × 5 metres | 25,000–50,000 | Per campaign |
| Flag advertising | Event flag branding | 5,000–50,000 | Per event |
| Flyer distribution | Door-to-door distribution | 120–200 | Per 1,000 flyers |
| Door hanger distribution | Residential distribution | 150–250 | Per 1,000 door hangers |
Landmark and aerial campaigns require confirmation of display duration, appearances and operating arrangements. Distribution prices should identify the target areas, quantities and whether printing is included.
Other Advertising Channels
Newspaper advertising and press release distribution and radio advertising have separate pricing structures. Visit their dedicated pages for publication, distribution and airtime options.
Advertising Costs, Permits & Approvals
Published rates are indicative planning figures. The final quotation should identify the selected assets, campaign dates, quantities, booking period and total charges.
| Cost Component | What to Confirm |
|---|---|
| Media rental | Locations, assets, quantities and campaign dates |
| Artwork and production | Design adaptation, print materials and file preparation |
| Installation and removal | Included services and additional charges |
| Digital airtime | Spot duration, playback frequency, screen count and operating hours |
| Permits and approvals | Applicable requirements, responsibilities and fees |
| Taxes and booking terms | Applicable taxes, payment schedule and cancellation conditions |
Permissions depend on the location, advertising asset and campaign content. Confirm the relevant media-owner, property and authority requirements before production or launch.
Costs depend on the location, format, size, campaign duration and quantity booked. The tables above show selected pricing examples; individual format pages provide more detailed rates and packages.
No. Each row represents a selected advertising option. Other placements and packages may have different prices, quantities and booking terms.
No. Final rates depend on the selected inventory, campaign dates, availability and specifications. Request a quotation for the exact placement.
Inclusions vary. Confirm whether artwork adaptation, printing, installation and removal are included or charged separately.
Digital pricing depends on the screens included, spot duration, playback frequency, operating hours and campaign period.
Both booking structures are used. Check the booking basis beside each rate and confirm the exact campaign dates.
Minimum periods vary by asset and media owner. Confirm the terms for your selected placement.
Yes. Available options can be explored according to your budget, preferred locations and dates. Include production and other applicable charges when calculating the total.
Check the quotation. Included and additional charges should be clearly identified in the campaign total.
Share your preferred formats, locations, campaign dates and budget. OAU can provide available options with specifications, booking terms and an itemised quotation.