Why Advertise Outdoors at Mall of the Emirates?
- One of Dubai’s Busiest Retail Hubs
With millions of annual visitors, the mall offers unmatched exposure for brands seeking high-value footfall.
- Ideal for Targeting Affluent Shoppers
Mall of the Emirates attracts a premium audience including:
- High-income residents
- Tourists and travelers
- Families
- Luxury shoppers
- Young professionals
- Surrounding Roads See Heavy Daily Traffic
The mall is located near major Dubai corridors, providing additional exposure through:
- Sheikh Zayed Road
- Al Barsha
- Hessa Street
- Umm Suqeim Road
- Perfect for Luxury & Lifestyle Branding
Brands in fashion, beauty, automotive, tech, and hospitality benefit greatly from visibility in this area.
- 24/7 Exposure with Day & Night Visibility
Outdoor placements remain highly visible to mall visitors, hotel guests, commuters, and nearby residents.
Outdoor Advertising Formats Available at Mall of the Emirates
OAU offers a wide range of premium outdoor media options, including:
- Large-Format Billboards
High-visibility placements along access roads, entrances, and nearby intersections.
- Digital LED Screens (DOOH)
Dynamic digital screens located around the mall’s exterior and parking entry points.
- Lamppost Advertising
Sequential lamppost banners along Al Barsha and mall access routes.
- Mupi & Citylight Panels
Pedestrian-level displays near walkways, crossings, and mall entry points.
- Parking Zone Branding
Branding opportunities in outdoor parking areas and entry routes.
- Bridge & Underpass Advertising
Strategic placements near mall access points and surrounding road networks.
- Retail & Community-Based Outdoor Ads
Branding at cafés, gyms, clinics, and retail hotspots near the mall.
- Hotel-Facing Outdoor Media
Opportunities near Kempinski Hotel Mall of the Emirates and nearby hospitality venues.


