Cinema Advertising by FTM (Follow the Movie) in Dubai

Reach highly relevant audiences with Cinema Advertising by FTM (Follow the Movie) in Dubai

Balloon Advertising in Dubai

 

Cinema Advertising by FTM (Follow the Movie) in Dubai allows brands to target audiences based on specific movies or genres rather than general screening schedules. Instead of paying per screen or admission alone, advertisers choose particular films aligned with their audience demographic—ensuring precise targeting, better engagement, and stronger campaign relevance.

This method is ideal for brands wanting to reach moviegoers with specific interests, such as family audiences, action lovers, regional language viewers, or blockbuster fans. OAU provides end-to-end FTM cinema advertising solutions, including strategy, booking, creative enhancement, production, and performance reporting.

Why Choose FTM Cinema Advertising in Dubai?

  • Highly targeted audience segmentation
    Ads run exclusively during selected movies or genres that match your brand’s demographic.
  • Better relevance and engagement
    Viewers watching content aligned with your brand category respond more positively.
  • Cost-effective delivery
    Focus spending on audiences most likely to convert or engage with the campaign.
  • Perfect for niche and segmented marketing
    Brands can target categories such as family films, blockbusters, horror, comedy, romance, or regional-language cinema.
  • Scalable and flexible
    Choose multiple movies or run campaigns only during selected film releases.
  • Enhanced brand alignment
    Associating your messaging with specific films provides contextual impact.

Cinema Advertising Formats Available in FTM Campaigns

  1. On-Screen Video Commercials

Shown before the movie or trailers of selected films. Available in 10, 15, 20, and 30-second durations.

  1. Pre-Show Static Slides

Cost-effective still ads displayed during pre-show programming.

  1. Lobby Digital Screens

Dynamic visual content displayed throughout the cinema complex.

  1. Posters, Standees & Backlit Panels

Placed in high-traffic lobby areas promoting brand visibility.

  1. Ticket Counter Branding

Visibility during ticket purchase and enquiries.

  1. In-Cinema Activations

Sampling stations, product demo booths, and audience engagement setups for selected movie screenings.

How FTM (Follow the Movie) Targeting Works

  • Select a genre or specific movie aligned with your audience.
  • Ads run only during screenings of that chosen content
  • Targeting examples include:
    • Family films for FMCG, education, toys, and healthcare.
    • Action movies for automotive, telecom, gaming, and sports brands.
    • Romance films for beauty, fashion, and lifestyle brands.
    • Regional-language movies for ethnic, cultural, or community-focused messaging.

This ensures the right message reaches the right viewers at the right time.

Benefits of FTM Cinema Advertising

  • Aligns brand messaging with viewer interests
  • Reduces media waste
  • Increases emotional relevance
  • Targets specific customer segments
  • Enhances campaign performance
  • Allows brands to follow major film releases for stronger reach

How OAU Supports FTM Cinema Advertising Campaigns

  1. Audience and genre analysis
    OAU identifies the films and categories best suited to your target market.
  2. Media planning and booking
    Securing premium inventory for selected movie screenings.
  3. Creative formatting and optimization
    Ensuring ads meet technical and cinematic standards.
  4. On-ground execution
    Managing posters, lobby screens, standees, and experiential activations.
  5. Monitoring and campaign reporting
    Playback confirmations and reporting aligned with selected movies.

Ideal Industries for FTM Cinema Advertising

  • FMCG brands
  • Telecom and electronics
  • Beauty and personal care
  • Education institutes
  • Automotive brands
  • Health and wellness providers
  • Insurance and banking
  • Tourism and travel brands
  • Entertainment and events

Frequently Asked Questions (FAQ)

It is a targeted advertising model where brands choose specific movies or genres for ad placements, ensuring ads reach the intended audience segment.

Standard cinema advertising runs across all screenings, while FTM targets selected movies based on genre, theme, or audience profile.

Family films, action, comedy, romance, animation, horror, regional languages, and blockbuster releases.

Yes. By narrowing the audience to specific movies, brands reduce media waste and achieve better ROI.

Yes. OAU offers playback confirmations and campaign insights based on selected movie screenings.

Video commercials, static slides, lobby screens, posters, standees, ticket-counter branding, and activation zones.

Campaigns can run for the duration of a film’s screening period or across multiple selected films.

Yes. Lobby screens, posters, and standees can enhance visibility across all cinema visitors.

Retail, telecom, healthcare, auto, beauty, education, and FMCG sectors commonly benefit.

Yes. OAU assists with adapting video and artwork to meet cinema technical specifications.

Get in touch

Address: Office 211, Palace Tower, Dubai SIlicon Oasis, Dubai, UAE
Email: [email protected] | Tel. : +971 4 5193444 | Mobile : +971 55 6889896