Advertising Options to Promote an Event at Arabian Travel Market (ATM) Dubai

High-Impact OOH & Digital Campaigns for the Region’s Leading Travel & Tourism Exhibition

Balloon Advertising in Dubai

 

Arabian Travel Market (ATM) Dubai, hosted annually at the Dubai World Trade Centre (DWTC), is the premier travel and tourism exhibition in the Middle East, attracting global travel agencies, hotel chains, airlines, tourism boards, tech platforms, investors, and industry professionals from 150+ countries.

With thousands of high-level attendees each day, competition is strong, making outdoor advertising essential for brands looking to maximize visibility, attract visitors, and strengthen international presence.

OAU (Outdoor Advertising UAE) specializes in strategic outdoor media designed to enhance brand exposure and drive engagement before and during ATM.

Why Promote Your Event or Booth at ATM Dubai?

  1. Global Tourism Audience

ATM attracts:

  • Tourism boards
  • Hotels and resorts
  • Airlines and aviation partners
  • Online travel platforms
  • Destination management companies
  • Luxury travel brands
  • Investors and executives
  1. High-Value B2B Networking Environment

OOH ensures your message reaches decision-makers and key industry leaders.

  1. Ideal for Launches and Announcements

Perfect for destination campaigns, tech innovations, hospitality offerings, and airline partnerships.

  1. Located at DWTC — A Prime Business District

Close to corporate areas, hotels, and key tourist routes.

  1. Maximizes International Reach

Travel and tourism audiences respond strongly to large-format visual campaigns.

Top Advertising Options for ATM Dubai

Below are the best outdoor media formats to boost your event visibility during Arabian Travel Market:

  1. Sheikh Zayed Road Billboards

Strategically placed billboards offer unmatched visibility along Dubai’s busiest road.
Ideal for major travel announcements and brand positioning.

  1. Metro Advertising (DWTC Station)

Massive passenger flow during ATM makes the metro one of the highest-performing media options:

  • Train wraps
  • Station domination
  • Concourse digital screens
  • Footbridge branding
  • Platform screen doors
  1. Digital Screens & DOOH Near DWTC

High-frequency exposure on digital screens near:

  • DWTC
  • DIFC
  • Zabeel area
  • City Walk

Perfect for teaser campaigns and last-minute visitor engagement.

  1. Lamppost Advertising Around the Trade Centre

Sequential branding along:

  • Al Mustaqbal Street
  • Happiness Street
  • Zabeel Road
  • World Trade Centre Roundabout

Excellent for directional messaging.

  1. Mupi & Citylight Panels

Ideal for eye-level visibility near:

  • Hotels
  • Restaurants
  • Pedestrian walkways
  • Parking zones
  • DWTC entrances
  1. Taxi Advertising Across Dubai

Taxi wraps and rooftop LED screens help you reach:

  • Tourists
  • Industry professionals
  • Exhibitors staying in business hotels
  1. Airport Advertising (DXB & DWC)

Capture global ATM attendees upon arrival.
Available formats include:

  • Digital panels
  • Baggage claim lightboxes
  • Passenger walkways
  • Airport taxi branding
  1. Mall Advertising at Dubai Mall & City Walk

Reach tourists and business travelers visiting Dubai’s busiest retail destinations.

  1. LED Mobile Trucks

Place mobile digital billboards around DWTC during ATM peak hours.

  1. Hotel Advertising Near DWTC

High-impact placements in business hotels frequently used by ATM delegates.

Digital Amplification for ATM Exhibitors

Enhance outdoor visibility with targeted digital campaigns:

  • LinkedIn ads targeting travel professionals
  • Google Display & YouTube campaigns
  • Geo-targeted mobile ads around DWTC
  • Retargeting campaigns for website visitors
  • Social media promo bundles

This integrated approach maximizes booth traffic and lead generation.

Why Choose OAU for ATM Event Promotion?

Experience With Tourism & Hospitality Campaigns

We support global hotel brands, airlines, travel agencies, and tourism boards at ATM.

Prime Outdoor Inventory Near DWTC

Access to high-impact media options surrounding the exhibition venue.

Packages for All Budgets

Ideal for SMEs, national tourism boards, hotel groups, and international exhibitors.

Fast Installation & Quick Campaign Turnaround

Perfect for urgent event promotions.

Complete Creative & Production Support

We manage design, printing, installation, and execution.

Promote Your Arabian Travel Market Event with OAU

Contact OAU today to launch a high-impact advertising campaign that attracts global visitors, strengthens brand presence, and maximizes visibility at Arabian Travel Market Dubai.

Frequently Asked Questions (FAQ)

Metro ads, billboards, mupis, airport screens, digital displays, and taxi branding.

Ideally 3–6 weeks before ATM. Short-term event-week campaigns are also available.

Yes. We create customized OOH + digital strategies for maximum booth engagement.

We offer media outside DWTC and in surrounding high-traffic areas; internal ads require organizer coordination.

Rates vary by format, visibility, and duration. Custom quotations are provided upon request.

Yes. We handle creative design, printing, production, and installation.

Yes. We specialize in LinkedIn and geo-targeted advertising for B2B travel audiences.

Get in touch

Address: Office 211, Palace Tower, Dubai SIlicon Oasis, Dubai, UAE
Email: [email protected] | Tel. : +971 4 5193444 | Mobile : +971 55 6889896