Advertising Options to Promote an Event at Big 5 Global Dubai

High-Impact OOH & Digital Campaigns for the Region’s Largest Construction & Building Industry Exhibition

Balloon Advertising in Dubai

 

Big 5 Global Dubai, held annually at Dubai World Trade Centre (DWTC), is the Middle East’s most influential event for the construction and building materials industry. It attracts global suppliers, engineers, project managers, developers, architects, contractors, distributors, and government delegates. With thousands of trade visitors each day, competition for attention is intense.

To ensure your event, booth, or product launch stands out, OAU (Outdoor Advertising UAE) provides powerful outdoor and digital advertising options designed specifically for the Big 5 audience.

Why Promote Your Event or Presence at Big 5 Global?

  1. Industry Decision-Makers in One Location

Big 5 brings together:

  • Real estate developers
  • Construction companies
  • Architects and consultants
  • MEP experts
  • Contractors and builders
  • Government procurement teams
  • International suppliers
  1. High Demand for B2B Visibility

OOH allows your brand to stand out among thousands of exhibitors.

  1. Perfect for Product Launches

Machinery, materials, and technology launches achieve strong impact with outdoor media.

  1. Hosted at DWTC — A High-Traffic Business Hub

Surrounded by hotels, offices, and corporate districts.

  1. Ideal for Generating Leads & Partnerships

OOH advertising directly influences booth traffic and brand positioning.

Top Advertising Options for Big 5 Global Dubai

These OOH formats are the most effective for promoting your presence during Big 5 week:

  1. Sheikh Zayed Road Billboards

Premium exposure along Dubai’s busiest highway.
Perfect for:

  • Brand announcements
  • Product launches
  • Partnership messaging
  1. Metro Advertising (DWTC Station)

Thousands of Big 5 visitors use the metro daily.
Options include:

  • Train wraps
  • Station domination
  • Footbridge branding
  • Concourse digital screens
  • Platform screen doors
  1. Digital LED Screens Around DWTC

High-frequency impressions near:

  • Trade Centre Roundabout
  • DIFC
  • City Walk
  • Sheikh Zayed Road intersections
  1. Lamppost Advertising Around DWTC

Sequential branding on:

  • Zabeel Road
  • Al Mustaqbal Street
  • Happiness Street

Ideal for location-based event reminders.

  1. Mupi & Citylight Panels

Placed around:

  • Parking areas
  • Pedestrian walkways
  • Nearby hotels
  • DWTC entrances

Perfect for immediate visibility.

  1. Taxi Advertising

Taxi wraps and LED rooftop screens reach:

  • Hotel guests
  • Corporate visitors
  • Tourists and exhibitors
  1. Airport Advertising (DXB & DWC)

Engage Big 5 attendees as they arrive in Dubai.
Options include:

  • Digital panels
  • Baggage area ads
  • Lightboxes
  • Airport taxi branding
  1. Mall Advertising in Key Business Districts

Including:

  • Dubai Mall
  • City Walk
  • Gate Avenue DIFC

Reaches investors, business travelers, and visitors.

  1. Mobile LED Trucks

Move your message directly around DWTC during exhibition hours.

  1. Hotel Advertising Near DWTC

Target exhibitors staying at nearby 4-star and 5-star business hotels.

Digital Advertising Options to Complement OOH

Combine outdoor presence with targeted digital marketing:

  • LinkedIn industry ads
  • Google Display & YouTube campaigns
  • Geo-targeted mobile ads around DWTC
  • Retargeting campaigns
  • Email capture landing pages

This ensures maximum booth visitation and lead generation.

Why Choose OAU for Big 5 Global Advertising?

Experience With Construction Industry Events

We support building material brands, MEP suppliers, engineering companies, and real estate developers.

Prime Inventory Around DWTC

We secure top outdoor spots near the exhibition venue.

Budget-Friendly & Premium Options Available

Suitable for startups, SMEs, and multinational exhibitors.

Fast Turnaround & Urgent Installations

Ideal for last-minute campaigns.

Full-Service Creative & Production

Design, printing, installation, and execution included.

Promote Your Big 5 Global Dubai Event with OAU

Contact OAU today to create a powerful advertising campaign that boosts awareness, attracts professional visitors, and drives business success during Big 5 Global Dubai.

Frequently Asked Questions (FAQ)

Sheikh Zayed Road billboards, metro ads, mupis, digital screens, and taxi branding.

Start 2–6 weeks before the event for strong brand buildup.
Urgent campaigns can run during event week.

Yes. We specialize in product-specific and booth-traffic campaigns.

Yes. We plan placements near business hubs such as DIFC, Business Bay, and Media City.

Yes. We provide integrated OOH + digital marketing bundles.

Rates depend on format, location, and duration. OAU provides tailored quotations.

Yes. Our team handles creative development and print production.

Get in touch

Address: Office 211, Palace Tower, Dubai SIlicon Oasis, Dubai, UAE
Email: [email protected] | Tel. : +971 4 5193444 | Mobile : +971 55 6889896