Advertising Options to Promote an Event at Dubai World Trade Centre (DWTC)

High-Impact OOH Campaigns to Boost Event Awareness, Footfall, and Registrations

Balloon Advertising in Dubai

 

Dubai World Trade Centre (DWTC) is the region’s most important exhibition and convention hub, hosting world-class events such as GITEX, Arabian Travel Market, Big 5, Gulfood, and hundreds of corporate exhibitions, trade fairs, concerts, and conferences annually. With thousands of visitors arriving daily from across the UAE and internationally, DWTC offers some of the strongest advertising opportunities in Dubai.

OAU (Outdoor Advertising UAE) delivers strategic outdoor and digital advertising solutions designed specifically to promote events at DWTC—ensuring your event attracts industry professionals, decision-makers, exhibitors, and general visitors.

Why Promote Your Event with OOH Around DWTC?

  1. Massive Daily Footfall

Visitors include:

  • Business professionals
  • Exhibitors
  • Buyers and investors
  • Delegates and speakers
  • International guests
  • Students and trade visitors
  1. Located on Sheikh Zayed Road

This ensures maximum visibility from one of Dubai’s busiest highways.

  1. Connected to Multiple Public Transport Lines

DWTC is directly linked to the Dubai Metro, taxi stands, and shuttle routes.

  1. High Concentration of Hotels & Offices

Perfect for targeting:

  • Corporate executives
  • Global attendees
  • Exhibitors staying nearby
  1. Ideal for B2B & B2C Event Promotions

Whether it’s an exhibition, concert, summit, or festival—OOH is essential.

Best Advertising Options to Promote Events at DWTC

Below are the most effective outdoor media formats to promote events at Dubai World Trade Centre:

  1. Sheikh Zayed Road Billboards

High-visibility billboards facing thousands of vehicles traveling between:

  • DIFC
  • Downtown Dubai
  • Trade Centre
  • Jumeirah
  • Al Wasl

Perfect for large-scale campaigns.

  1. Digital Screens Near DWTC & Trade Centre Area

Dynamic screens around key intersections and entry points.

  1. Metro Advertising (DWTC Station)

Event visitors heavily use the metro, making it a top location for targeted campaigns:

  • Station domination
  • Platform screen doors
  • Train wraps
  • Footbridge branding
  • Concourse digital screens
  1. Lamppost Advertising Around Trade Centre

Sequential branding across:

  • Trade Centre Roundabout
  • Zabeel Road
  • Happiness Street
  • Al Mustaqbal Street

Ideal for building anticipation before the event.

 

  1. Mupi & Citylight Panels

Eye-level displays near:

  • DWTC entrances
  • Car parking zones
  • Walkways
  • Hotels
  • Cafés

Excellent for directional and awareness messaging.

 6.Taxi Advertising

Taxi wraps and rooftop screens reach:

  • Tourists
  • Visitors staying in business hotels
  • Corporate professionals across Dubai
  1. Digital Screens in Nearby Malls

Especially at:

  • Dubai Mall
  • City Walk
  • DIFC Gate Avenue

Ideal for high-spending visitors.

  1. Street Banners & Bridge Banners

Perfect for strong, large-scale visibility across major routes leading to DWTC.

  1. LED Mobile Trucks

Movable screens that can be positioned during event days to capture visitor traffic.

  1. Social Media Advertising Bundled with OOH

Enhance event marketing with:

  • Instagram/Meta ads
  • Google Display/YouTube
  • Geo-targeting around DWTC

Great for registration and ticket sales.

Why Choose OAU for Event Promotion at DWTC?

Deep Experience in Exhibitions & B2B Campaigns

We have supported global exhibitions, summits, and trade shows.

Prime Inventory Near DWTC

Access to high-demand media options around Sheikh Zayed Road and Trade Centre.

Flexible Packages for Every Budget

Including short-term event campaigns and burst promotions.

Fast Turnaround

Suitable for urgent events with tight timelines.

Full-Service Support

Creative design, printing, installation, planning, and reporting handled by our team.

Promote Your Dubai World Trade Centre Event with OAU

Contact OAU to create a high-impact advertising campaign that boosts awareness, footfall, and registrations for your upcoming event at Dubai World Trade Centre.

Frequently Asked Questions (FAQ)

Metro ads, billboards on Sheikh Zayed Road, digital screens, mupis, and lampposts.

Ideally 2–6 weeks before the event for maximum impact, depending on the scale.

Yes. We can tailor OOH placements to high-professional zones like DIFC, Business Bay, Internet City, and Dubai Media City.

Yes. Our in-house team designs all formats as required.

We provide advertising in nearby areas but not inside the official DWTC-managed zones unless coordinated through event organizers.

Rates vary by format, visibility, and duration. OAU provides customized quotations.

Yes. OOH + digital bundles are highly effective for driving registrations.

Get in touch

Address: Office 211, Palace Tower, Dubai SIlicon Oasis, Dubai, UAE
Email: [email protected] | Tel. : +971 4 5193444 | Mobile : +971 55 6889896