Digital Screens (DOOH) Advertising in Dubai
Engage Your Audience with Dynamic Digital Outdoor Advertising
Digital Out-of-Home (DOOH) advertising is transforming the outdoor media landscape in Dubai by offering brands a dynamic, flexible, and visually striking way to communicate with audiences. With high-resolution LED screens placed in prime locations, DOOH allows you to display animated content, real-time messages, and creative visuals with unmatched flexibility.
At OAU, we connect brands to top-performing digital billboards and screens across the city-helping you deliver smart, modern, and impactful advertising campaigns.
What Is DOOH Advertising?
Digital Out-of-Home (DOOH) advertising involves displaying content on digital screens in public spaces such as roadsides, malls, airports, metro stations, and commercial areas. Unlike static billboards, DOOH allows:
- Animated creatives
- Multiple ad rotations
- Real-time content updates
- Time-of-day targeting
- Dynamic messaging (weather, traffic, events)
These features make DOOH one of the most effective modern advertising formats for brands seeking high engagement.
Types of Digital Outdoor Screens in Dubai
- Roadside Digital Billboards
Large-format LED screens placed on highways and busy intersections.
- Digital Bridge Screens / Gantry LEDs
High-visibility screens offering maximum reach on major roads.
- Mall Digital Screens
Indoor digital displays targeting shoppers in high-footfall retail destinations.
- Metro & Transit Digital Displays
Screens inside metro stations, on platforms, walkways, and Dubai Tram routes.
- Airport Digital Screens
Premium DOOH placements inside Dubai International Airport and other terminals.
- Digital MUPIs & Street Furniture
Eye-level screens ideal for pedestrian and community-based targeting.
Why DOOH Advertising Is Highly Effective in Dubai
- Eye-Catching Digital Content
High-brightness LED displays capture attention instantly with motion graphics and vivid visuals.
- Flexible & Real-Time Updates
Change your content anytime-ideal for promotions, events, and time-sensitive campaigns.
- High-Traffic Locations
Digital screens are placed at major intersections, malls, metro stations, and commercial hubs.
- Premium Audience Targeting
Reach affluent consumers, business professionals, residents, and tourists.
- Modern & Prestigious Branding
Digital screens elevate brand positioning with a sleek, high-tech presentation.
Why Choose OAU for DOOH Advertising in Dubai?
✔ Access to Premium Digital Screens
We work with major media owners to offer prime DOOH spaces across the UAE.
✔ Dynamic Content Management
Update your content anytime-daypart scheduling, event-based updates, and multi-message cycles.
✔ Creative & Technical Support
We ensure your DOOH content is optimized for screen specs, resolution, and animation guidelines.
✔ Transparent Pricing & Flexible Plans
Choose daily, weekly, or monthly booking options based on your campaign goals.
✔ Fast Campaign Launch
Most DOOH campaigns can go live within 24–48 hours.
Top DOOH Advertising Locations in Dubai
OAU offers DOOH placement across major high-impact locations, including:
- Sheikh Zayed Road
- Downtown Dubai & Business Bay
- Dubai Marina & JBR
- City Walk
- Dubai Mall & major shopping centers
- Dubai Metro stations
- Dubai International Airport (DXB)
- Residential communities
- Office districts & commercial zones
These locations ensure continuous visibility across diverse audience segments.
How much does DOOH advertising cost in Dubai?
Pricing depends on screen location, duration, screen size, and peak/off-peak hours. Contact OAU for a tailored proposal.
Can I run multiple creatives on digital screens?
Yes. DOOH allows multiple artworks and animated content in rotation.
How quickly can content be updated?
Digital screen content can typically be updated within minutes to a few hours, depending on the platform.
Are digital screens more effective than static billboards?
In many cases, yes-because motion and brightness make the ad more attention-grabbing and engaging.
What formats do I need for digital screens?
We provide exact specs, but most screens require MP4 videos or high-resolution JPG/PNG images.
Can I book digital screens for short durations?
Absolutely. Digital screens can be booked for daily, weekly, or monthly durations.
Do you offer DOOH advertising across other emirates?
Yes, OAU provides DOOH placements across Abu Dhabi, Sharjah, Ajman, Ras Al Khaimah, and Fujairah.