Why Advertise on Emirates Road?

✔ Massive Inter-Emirate Traffic

• Daily commuters between emirates
• Heavy logistics & freight movement
• Access to industrial zones
• Residential community travel

✔ Connects Strategic Hubs

• Dubai Industrial City
• Al Khawaneej & Mirdif corridors
• Sharjah industrial areas
• Ajman & UAQ gateways
• RAK access routes

✔ Long-Range Visibility

• Wide lanes & high sightlines
• Minimal urban clutter
• Perfect for large formats

✔ Cost-Efficient Reach

Often 40–60% lower cost than Sheikh Zayed Road with comparable impressions.

Available Advertising Formats on E611

1) Unipole Billboards

• Dominant highway presence
• Ideal for brand building
• 24/7 exposure

2) Digital LED Screens (DOOH)

• Multiple creatives
• Time scheduling
• Real-time updates

3) Bridge Banners & Gantries

• Capture both directions
• High impact for launches

4) Rooftop & Building Signs

• Facing community exits

5) Lamppost Networks

• Hyper-local targeting near interchanges

Key Zones Along E611

• Dubai Industrial City stretch
• Al Khawaneej corridor
• Sharjah industrial clusters
• Ajman City approaches
• UAQ connectors
• RAK gateway sections

Best Industries for E611

• Real estate developments
• Automotive & spare parts
• Logistics & freight
• FMCG distribution
• Retail malls
• Education institutes
• Government campaigns
• Healthcare providers

Indicative Costs (Guide)

Format	Monthly Range
Static Unipole	AED 22,000 – 75,000
Digital LED	AED 32,000 – 130,000
Bridge Banner	AED 20,000 – 60,000
Lamppost	AED 6,000 – 18,000

Rates vary by emirate section, size, SOV and duration.

Ideal Campaign Goals

• Inter-emirate branding
• Real estate township promotion
• Automotive launches
• Logistics services
• Retail traffic
• Recruitment drives

Our Services

✔ Site selection across E611
✔ Traffic & CPM planning
✔ Municipality approvals
✔ Highway-ready creative
✔ Printing & installation
✔ Monitoring reports