Mupi Advertising in Dubai

Engage Your Audience with Eye-Level Street Advertising

Outdoor Advertising in Dubai

MUPI advertising-short for Mobilier Urbain Pour l’Information-is one of Dubai’s most effective street furniture advertising formats. Positioned at eye-level and equipped with backlit or digital illumination, MUPIs deliver outstanding visibility to pedestrians, motorists, and commuters throughout the day.

At OAU, we provide a wide network of premium MUPIs across Dubai’s busiest districts, commercial zones, and community neighbourhoods-ensuring your brand reaches the right audience at the right moment.

What Is Mupi Advertising?

MUPIs are vertical, illuminated advertising panels placed in public spaces such as sidewalks, metro stations, bus shelters, shopping districts, and community areas. Their strategic placement and human-height positioning make them highly effective for:

  • Retail promotions
  • Event announcements
  • Product launches
  • Brand awareness
  • Seasonal campaigns
  • Government messaging
  • Tourism advertising

Because MUPIs are illuminated, they offer 24/7 visibility-day or night.

Types of Mupi Advertising in Dubai

  1. Static Backlit MUPIs
    Printed posters lit from behind for crisp and vibrant visibility.
  1. Digital MUPIs (DOOH)
    High-resolution digital screens with dynamic and rotating content.
  1. Bus Shelter MUPIs
    Located within air-conditioned bus shelters, ideal for commuter targeting.
  1. Free-Standing MUPIs
    Standalone units in sidewalks, plazas, and public walkways.

Why Choose OAU for Mupi Advertising in Dubai?

 Wide Network of MUPIs Across Dubai
We offer a citywide inventory across the most strategic pedestrian and commuter areas.
 High-Quality Creative Production
We ensure your static or digital creative is optimized for maximum visibility.
 Competitive Pricing & Flexible Durations
Ideal for weekly, monthly, and seasonal campaigns.
 Fast Campaign Activation
MUPI campaigns can often be launched within 24–72 hours.
 End-to-End Service
From media planning to artwork, printing, installation, and reporting-OAU handles everything.

Why Mupi Advertising Works in Dubai

  1. Eye-Level Impact
    Placed at pedestrian height, MUPIs guarantee maximum readability and attention.
  1. Illuminated for 24/7 Visibility
    Their backlit or digital lighting ensures your brand shines even after dark.
  1. Ideal for High-Footfall Areas
    Perfect for shopping zones, metro stations, beaches, and tourist destinations.
  1. Cost-Effective OOH Advertising
    An affordable alternative to billboards with excellent urban reach.
  1. Perfect for Retail & Short-Term Promotions
    MUPIs offer excellent ROI for product launches and event-driven campaigns.
  1. Supports Static & Digital Formats
    Choose between traditional backlit MUPIs or digital MUPIs for dynamic content.

Popular Mupi Advertising Locations in Dubai

OAU offers MUPI placements across major high-traffic locations, including:

  • Downtown Dubai
  • Business Bay
  • Dubai Marina & JBR
  • Jumeirah Road
  • City Walk
  • Dubai Mall & major retail zones
  • Metro stations & walkways
  • Airport vicinity
  • Residential communities
  • Public parks & tourist areas

These zones attract residents, office workers, families, and international travellers.

Frequently Asked Questions (FAQ)

Costs vary based on location, duration, and format (static vs. digital). Contact OAU for detailed pricing.

Static MUPIs typically require one-week or one-month bookings. Digital MUPIs may offer daily or hourly rotations.

Yes, MUPIs are extremely effective due to their eye-level placement and presence in high-footfall zones.

Yes. OAU offers digital MUPIs that support dynamic video, animations, and rotating creatives.

Most campaigns go live within 1–3 days, depending on inventory availability.

Absolutely. You can select MUPIs in specific communities, metro stations, commercial areas, or tourist hotspots.

Yes, we offer MUPI placements across Abu Dhabi, Sharjah, Ajman, and Ras Al Khaimah.

Get in touch

Address: Office 211, Palace Tower, Dubai SIlicon Oasis, Dubai, UAE
Email: [email protected] | Tel. : +971 4 5193444 | Mobile : +971 55 6889896