Backed by advertising experience in Dubai since 2006, OAU helps advertisers plan and coordinate outdoor advertising, OOH and Digital Out-of-Home (DOOH) campaigns across Dubai and the UAE. Advertising opportunities include billboard advertising, Digital Out-of-Home (DOOH) advertising, lamppost advertising, bridge advertising, hoardings, MUPIs, transit advertising, mall advertising, airport advertising and other outdoor media formats across selected locations.
Campaigns can be planned across major road corridors including Sheikh Zayed Road (E11), Mohammed Bin Zayed Road (E311) and Al Khail Road (E44), as well as commercial and mixed-use areas such as Downtown Dubai, Dubai Marina and Deira.
OAU helps advertisers evaluate suitable media formats and locations according to campaign objectives, geographic requirements, duration and budget. Available advertising opportunities are subject to current authorised media inventory, media-owner requirements and applicable approvals.
Featured Roadside & Large-Format Outdoor Advertising in Dubai
Explore roadside and large-format outdoor advertising opportunities across Dubai’s major roads, commercial districts and high-traffic locations. From billboards, bridge advertising and lampposts to hoardings, building wraps, MUPIs and street-level media, brands can select OOH formats based on location, audience, visibility requirements and campaign objectives.
Billboard Advertising
Large-format billboard advertising across major roads and high-visibility locations in Dubai.
Bridge Advertising
Prominent bridge advertising opportunities across selected major road corridors in Dubai.
Lamppost Advertising
Street-level lamppost advertising across selected roads, communities and commercial areas in Dubai.
Hoarding Advertising
Large-format hoarding advertising for construction sites, developments and selected roadside locations.
Megacom Advertising
Large-format Megacom advertising at selected prominent roadside and urban locations across Dubai.
Bus Shelter Advertising in Dubai
Bus shelter advertising across selected transit locations and roadside environments in Dubai.
Building Wraps
Large-format advertising across selected building façades, hotels, developments and construction environments.
MUPI Advertising
Street-level MUPI advertising across selected pedestrian, retail and community environments in Dubai.
Petrol & Gas Station Advertising
Advertising across selected fuel stations, forecourts, convenience stores and digital screens in Dubai.
Digital OOH (DOOH) Advertising
Digital outdoor advertising across selected screens, networks and high-visibility locations in Dubai.
Burj Khalifa Advertising
Large-scale digital advertising opportunities on Dubai’s iconic Burj Khalifa LED façade.
Transit Advertising in Dubai – Metro, Taxi, Bus, Tram & More
Explore transit advertising opportunities across Dubai’s extensive transport and mobility network. Transit advertising can place brand messaging within environments used by commuters, residents, tourists and business travellers across Dubai.
Metro Advertising in Dubai
Transit advertising across selected Dubai Metro stations, trains and authorised media assets.
Taxi Advertising in Dubai
Mobile taxi advertising reaching audiences across roads, communities and destinations throughout Dubai.
Bus Advertising in Dubai
Mobile bus advertising using selected authorised transit media opportunities across Dubai.
Truck Advertising in Dubai
Mobile truck advertising campaigns across selected routes and permitted locations in Dubai.
Airline Advertising in Dubai
Inflight advertising opportunities designed to connect brands with international airline passengers.
Tram Advertising in Dubai
Transit advertising opportunities across selected Dubai Tram assets, stations and environments.
Retail, Indoor & Place-Based Advertising in Dubai
Explore retail, indoor and place-based advertising opportunities across Dubai’s high-traffic consumer environments. Advertising opportunities are available across selected shopping malls, cinemas, hotels, elevators, supermarkets and airport environments using static, digital and experiential formats, depending on current media inventory.
Dubai Airport Advertising
Airport advertising opportunities across selected passenger and terminal environments in Dubai.
Hotel Lobby Screen
Digital screen advertising across selected hotels, resorts and hospitality properties in Dubai.
Cinema Advertising
On-screen and in-cinema advertising across selected cinemas and entertainment destinations in Dubai.
Elevator Advertising
Indoor elevator advertising across selected residential, commercial and hospitality properties in Dubai.
Shopping Cart Advertising
In-store shopping cart advertising across selected supermarkets and retail environments in Dubai.
Shopping Mall Advertising
Indoor advertising across selected Dubai malls using digital, static and experiential media formats.
Other Advertising & Media Services in Dubai
Explore additional advertising and media opportunities beyond traditional OOH. From flyer and door hanger distribution to newspaper, PR, aerial advertising, flags and radio, these channels can complement outdoor campaigns and help brands reach audiences across Dubai and the UAE.
Flyer Distribution
Targeted flyer distribution across selected residential, commercial and permitted locations in Dubai.
Door Hanger Advertising
Targeted door hanger distribution across selected residential communities and properties in Dubai.
Newspaper & PR
Newspaper advertising and press release distribution across selected UAE publications and media platforms.
Skydive Banner
Aerial banner advertising opportunities for selected events, locations and campaigns in Dubai.
Flags Advertising
Outdoor flag advertising for selected roads, events, developments and commercial locations in Dubai.
Radio Advertising
Radio advertising campaigns across selected UAE stations, languages, programmes and audience segments.
Top Outdoor Advertising Locations in Dubai
Explore outdoor advertising opportunities across Dubai’s major roads, commercial districts, residential communities, tourism destinations and event locations. From Sheikh Zayed Road and Al Khail Road to JBR, Bluewaters Island, Expo City Dubai and Deira, brands can select OOH locations based on their target audience, campaign objectives, visibility requirements and budget.
Commercial Locations
Outdoor advertising across Dubai’s key business, retail and commercial districts.
Residential Communities
Targeted advertising opportunities across selected residential communities and neighbourhoods in Dubai.
Exhibitions & Events
Advertising opportunities around selected exhibitions, conferences, events and major venues in Dubai.
Major Routes & Roads
Outdoor advertising across selected highways, arterial roads and key traffic corridors in Dubai.
JBR
Outdoor advertising opportunities across JBR’s residential, hospitality, retail and leisure environment
Bluewaters Island
Advertising opportunities around Bluewaters Island’s hospitality, dining, retail and leisure destinations.
Sheikh Zayed Road (E11)
Billboard, digital and other OOH opportunities along Dubai’s major E11 corridor.
Al Khail Road (E44)
Large-format outdoor advertising opportunities along Dubai’s key Al Khail Road corridor.
Mohammed Bin Zayed Road (E311)
Roadside advertising opportunities along the E311 corridor connecting major Dubai communities.
Global Village
Advertising opportunities around one of Dubai’s major seasonal entertainment and leisure destinations.
Expo City Dubai & Dubai South
OOH opportunities across Dubai South, Expo City and surrounding business and residential areas.
Deira Gold Souk
Advertising opportunities across Deira’s established retail, tourism and commercial environment.
Outdoor Advertising Across the UAE
Explore outdoor advertising opportunities across the UAE. OAU helps advertisers plan OOH, billboard and Digital Out-of-Home (DOOH) campaigns across Abu Dhabi, Al Ain, Sharjah, Ajman, Ras Al Khaimah and Fujairah, with access to different formats, locations and media opportunities in each market.
Outdoor Advertising Across the GCC
Expand your outdoor advertising campaigns across the GCC. OAU helps advertisers evaluate and coordinate OOH, billboard and Digital Out-of-Home (DOOH) advertising across the UAE, Saudi Arabia, Qatar, Bahrain, Kuwait and Oman. Explore advertising formats, major locations, indicative rates and campaign opportunities in each market to plan single-country or multi-market GCC campaigns based on your objectives, locations and budget.
Explore OOH Advertising Opportunities in Dubai
Explore OOH advertising opportunities across Dubai’s major roads, transport networks, malls, communities, airports and commercial destinations. From billboards and DOOH screens to transit, mall, airport and mobile advertising, brands can select media options based on location, audience, campaign objectives and budget.
Billboards & Unipoles
Digital Screens (DOOH)
- Malls
- Highways
- Metro stations
- Pedestrian walkways
- Retail, hospitality and mixed-use destinations
Lamppost & Street Pole Advertising
- Retail promotions
- Events & exhibitions
- Seasonal campaigns
- Community branding
Metro & Tram Advertising
- Train wraps
- Platform doors
- Station branding
- Digital screens
- Transit Media
Taxi & Bus Advertising
- Taxi wraps
- Top screens
- Bus backs
- Full bus wraps Mobile advertising across selected taxi and bus fleets.
Mall Advertising
Airport Advertising (DXB & DWC)
- Advertising across selected passenger, terminal and airport environments at DXB and DWC, subject to current inventory.
Building Wraps & Hoardings
- Large-scale branding on towers, hotels & construction sites.
Community & Street Advertising
- Neighbourhood screens
- Parking lots
- Community boards
- Residential branding
Mobile Truck Advertising
Outdoor Advertising Cost in Dubai
Outdoor advertising costs in Dubai vary considerably depending on the advertising format, location, display size, number of units, campaign duration and current media availability. Roadside billboards, DOOH screens, lamppost campaigns, MUPIs, transit advertising, mall media and airport advertising are priced differently according to the specifications and commercial terms of the selected media asset or network.
Other cost considerations may include production, printing, installation, artwork adaptation, media-owner fees and applicable approval requirements. Advertisers planning a campaign should therefore compare media based on the actual location, format, duration and campaign requirements rather than relying on a single standard OOH rate.
Why Dubai Offers a Diverse OOH Advertising Environment
Dubai combines major road networks, business districts, residential communities, tourism destinations, shopping centres, airports and public transport infrastructure within a highly connected urban environment. This creates opportunities for advertisers to use different OOH formats according to where and how they want their campaigns to appear.
Major road corridors including Sheikh Zayed Road (E11), Mohammed Bin Zayed Road (E311) and Al Khail Road (E44) support roadside advertising opportunities, while commercial and mixed-use districts such as Downtown Dubai, Business Bay, Dubai Marina, JLT and Deira provide additional environments for outdoor, digital and place-based media.
Dubai also offers advertising opportunities across Metro and Tram environments, taxis, buses, shopping malls, airports, hotels, cinemas and other selected locations. This allows advertisers to combine roadside, transit, retail and Digital Out-of-Home formats within a single Dubai campaign, subject to current authorised inventory and applicable requirements.
Outdoor Advertising Rules & Approvals in Dubai
Outdoor advertising in Dubai is subject to regulations covering advertising locations, display formats, dimensions, structural and traffic safety, content, language and other technical requirements. The applicable approval process depends on the location and type of advertising media selected.
Depending on the advertising asset, relevant authorities may include Dubai’s Roads and Transport Authority (RTA), Dubai Municipality, Dubai Department of Economy and Tourism (DET), free-zone authorities and other competent entities. Advertising within malls, buildings, hotels, airports and other managed properties may also be subject to property-owner or authorised media-operator requirements.
Advertisers should confirm the applicable requirements before production or installation. OAU coordinates campaign requirements with relevant media owners and partners according to the selected advertising format and location.
Learn More About Outdoor Advertising Rules & Approvals in Dubai →














