Outdoor Advertising in Dubai – High-Impact OOH Solutions
Welcome to OAU, Dubai’s trusted outdoor advertising partner delivering powerful, high-visibility media solutions across the entire city. From iconic billboards on Sheikh Zayed Road to digital screens in premium malls, metro stations, taxi fleets, and community spaces, we help brands dominate Dubai’s landscape with targeted and visually striking outdoor advertising campaigns. Whether you’re launching a new product, promoting your brand, or scaling your market presence, OAU provides end-to-end OOH services designed to reach millions of residents, tourists, shoppers, and daily commuters.
Outdoor Advertising Services
- Billboards & Unipoles
- Sheikh Zayed Road
- Al Khail Road
- Hessa Street
- MBZ Road
- Downtown Dubai
- Business Bay
- JBR, Marina & JLT
- Digital Screens (DOOH)
- Malls
- Highways
- Metro stations
- Pedestrian walkways
- Premium lifestyle destinations
- Lamppost & Street Pole Advertising
- Retail promotions
- Events & exhibitions
- Seasonal campaigns
- Community branding
- Metro & Tram Advertising
- Train wraps
- Platform doors
- Station branding
- Digital screens Reach thousands of daily commuters.
- Taxi & Bus Advertising
- Taxi wraps
- Top screens
- Bus backs
- Full bus wraps Perfect for mass, moving visibility.
- Mall Advertising
- Dubai Mall
- Mall of the Emirates
- City Centre malls
- Nakheel Mall
- Ibn Battuta
- Airport Advertising (DXB & DWC)
Target high-income travellers, executives & tourists.
- Building Wraps & Hoardings
Large-scale branding on towers, hotels & construction sites.
- Community & Street Advertising
- Neighbourhood screens
- Parking lots
- Community boards
- Residential branding
- Mobile Truck Advertising
Mobile billboards, LED screens & roadshow trucks.
OUTDOOR ADVERTISING FAQ’S
OOH includes billboards, lampposts, unipoles, digital screens, taxis, buses, and all ads displayed in public spaces.
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Costs vary from AED 500 per month (lampposts) to AED 150,000+ (premium billboards), depending on location and size.
Some formats require approval from Dubai Municipality or RTA. Your OOH agency handles this process.
Yes. Lampposts, posters, taxis, buses, and local digital screens provide cost-effective options for SMEs.
Billboards offer larger reach; lampposts offer targeted, high-frequency exposure. Both are effective depending on the goal.
Digital screens that show animated or video content in malls, roadsides, metro stations, and airports.
A tall, single-post billboard along highways like SZR, MBZ Road, and Al Khail—high-impact and premium.
Through QR codes, promo codes, website traffic, WhatsApp leads, footfall data, and mobile location analytics.
A strong campaign usually includes 3–10 locations for effective reach.
Real estate, automotive, retail, healthcare, education, banking, e-commerce, entertainment, and government campaigns
Yes. DOOH allows rotation of multiple artworks.
Yes. Taxi toppers, taxi wraps, rear ads, and digital screens are available
Yes. Community-level advertising is ideal for small businesses.
Provide your budget, target areas, creative, and preferred formats. The agency will share options.
Extremely. Dubai Airport is one of the busiest in the world, offering premium visibility to global travelers.
Yes. DOOH and some lamppost networks allow quick activations.
Simple actions like “Visit Today”, “Call Now”, “Scan to Order”, or “Open in JVC”.
High traffic, strong tourism, multicultural audiences, and iconic locations make Dubai ideal for high-exposure campaigns.
Most formats require a 1-month minimum, but DOOH screens may allow weekly or even daily bookings.
3–7 days for static formats. DOOH can go live within 24 hours.
AED 10,000–80,000+ per month depending on location, screen size, and scheduling.
Through QR codes, promo codes, website traffic, WhatsApp leads, footfall data, and mobile location analytics.
Absolutely. OOH exposure boosts website visits, app downloads, and conversions.
Automated, data-driven purchasing of digital screen space based on audience, time, weather, or events.
Both matter. High-frequency formats (lampposts, DOOH) support strong recall; premium locations amplify reach.
Bold visuals, minimal text (5–7 words), large fonts, high-contrast colors, and a strong call-to-action.
1–3 months for best brand recall.
No. DOOH only requires digital artwork.
Ads shown inside malls on digital screens, standees, banners, or escalators.
1–2 days for standard ads; 3–5 days for regulated industries like healthcare.
Yes. Media planning, booking, creative, installation, reporting, and analytics are included.
Yes. QR codes improve tracking and support online conversions.
We provide full-service outdoor advertising solutions, premium locations, competitive rates, creative support, and fast approvals for all Dubai formats.
Yes. Bus wraps and side panels offer long visibility across city routes.
Billboards, unipoles, lampposts, rooftops, bridge banners, building wraps, DOOH screens, metro ads, airport ads, taxis, buses, mupis, megacoms, mall screens.
Vertical pole banners used in residential and commercial areas—one of the most affordable ad formats.
AED 500–2,000 per pole per month, depending on location and community.
Consider traffic volume, visibility, community demographics, lighting, road speed, and proximity to your target audience.
Yes. Ads must respect UAE culture and avoid offensive, misleading, or sensitive content.
Digital screens offer dynamic content and flexibility, which often results in better recall and engagement.
Yes. DOOH allows instant updates and multiple creative variations.
Automated, data-driven purchasing of digital screen space based on audience, time, weather, or events.
Yes. Many DOOH networks allow short-term bursts.
Yes. OOH significantly boosts search activity and brand recall.
Yes. Areas like JVC, Arjan, Marina, Mirdif, and Silicon Oasis can be targeted precisely.
Yes. Full design, artwork adaptation, and creative optimization are available.
Yes. English + Arabic is common. Other languages (Hindi, Tagalog) can be added depending on audience.
Yes. OOH drives huge awareness for event countdowns and ticket sales.
Yes. Branding on metro trains, stations, platforms, and walkways offers high footfall exposure.
Yes. Printing, installation, and removal are handled by the agency.
Yes, as long as the content meets UAE advertising guidelines.
It may be rejected by the municipality; agencies help ensure compliance.





