Outdoor Advertising on Mohammed Bin Zayed Road (MBZR)

High-Impact Outdoor Advertising Across the UAE’s Most Strategic Highway

Outdoor Advertising in Dubai

Mohammed Bin Zayed Road (MBZR) is one of the UAE’s longest and busiest highways, connecting major emirates including Dubai, Sharjah, Ajman, Umm Al Quwain, Ras Al Khaimah, and Abu Dhabi. With continuous inter-emirate traffic and a rapidly expanding surrounding community landscape, MBZR is among the most powerful outdoor advertising corridors in the UAE.

At OAU, we offer premium outdoor advertising (OOH) placements along MBZR — helping brands achieve extensive visibility, daily impressions, and long-distance visual impact.

Why Advertise on Mohammed Bin Zayed Road (MBZR)?

  1. Massive Daily Traffic Flow

Millions of commuters travel across MBZR each month, making it one of the highest-impact highways in the country.

  1. Connects All Major Emirates

MBZR links:

  • Dubai
  • Sharjah
  • Ajman
  • UAQ
  • RAK
  • Abu Dhabi (via E311/E611 connectors)

This inter-emirate flow ensures wide and diverse audience reach.

  1. Long-Stretch Visibility

Wide lanes, open road design, and clear billboard sightlines give advertisers powerful, long-range exposure.

  1. Ideal for Nationwide Campaigns

Perfect for brands targeting all UAE residents, workers, families, students, and cross-emirate travelers.

  1. Surrounded by Major Communities

MBZR passes through key residential zones such as:

  • Mirdif
  • Al Warqa
  • International City
  • JVC / JVT
  • Sports City
  • Discovery Gardens
  • Al Nahda
  • Muwaileh & University City (Sharjah)
  • Ajman City Center Zones
  1. Cost-Effective vs. Downtown Billboards

Strong visibility at more competitive rates compared to Sheikh Zayed Road or Downtown Dubai.

Outdoor Advertising Formats Available on MBZR

  1. Large Billboards (Static & Digital)

Premium large-format displays along MBZR’s high-visibility stretches.

  1. Unipoles

Tall, iconic structures offering maximum viewing distance.

  1. Digital LED Screens (DOOH)

Dynamic, high-resolution screens at major intersections and community exits.

  1. Bridge Banners & Gantry Signs

Massive overhead placements capturing traffic in both directions.

  1. Rooftop Billboards

High-elevation signs on buildings facing MBZR.

  1. Lamppost Banners

Perfect for promotions, festivals, and seasonal campaigns along feeder roads leading to MBZR.

  1. Hoardings & Construction Boards

Ideal for real estate and community-based campaigns in developing neighborhoods.

  1. Lamppost Banners

Perfect for promotions, festivals, and seasonal campaigns along feeder roads leading to MBZR.

  1. Hoardings & Construction Boards

Ideal for real estate and community-based campaigns in developing neighborhoods.

Top Advertising Zones Along MBZR

OAU provides coverage across key MBZR locations:

Dubai

  • Mirdif & Al Warqa stretch
  • Academic City
  • Dubai Silicon Oasis access
  • JVC / JVT exit areas
  • Dubai Sports City
  • DIP & Jebel Ali area

Sharjah

  • Muwaileh
  • University City
  • Al Nahda
  • Industrial Areas

Ajman

  • Ajman Corniche connector
  • Al Jurf
  • Ajman City Center

Umm Al Quwain & RAK

  • UAQ City
  • Sheikh Mohammed Bin Salem Road connectors
  • RAK entry zones

These areas guarantee continuous, high-volume impressions for your brand.

Why Choose OAU for MBZR Outdoor Advertising?

✔ Extensive Highway Coverage

We offer a wide network of billboards, unipoles, and digital screens along MBZR.

✔ Strategic Planning & Placement

We help you choose prime positions based on traffic patterns and visibility.

✔ High-Quality Production

OAU provides premium design, printing, and installation for all large-format OOH media.

✔ Competitive Pricing

MBZR offers strong ROI with more affordable rates than Dubai’s inner-city advertising.

✔ Fast Deployment

Most campaigns can go live within 5–10 days.

✔ End-to-End Project Management

OAU handles permits, design, printing, installation, monitoring, and reporting

Frequently Asked Questions (FAQ)

Costs depend on the billboard type (static/digital), size, and exact location. Contact OAU for detailed pricing.

Most OOH formats on MBZR require a 1-month minimum, although digital screens may offer shorter cycles.

Dubai–Sharjah and Sharjah–Ajman stretches offer extremely high impressions during peak commute hours.

Yes. OAU provides full creative design, printing, and installation services.

Absolutely — you can choose Dubai-only, Sharjah-only, Ajman-only, or multi-emirate coverage.

Digital screens offer dynamic content flexibility. Static billboards provide long-term brand reinforcement. OAU helps you choose based on goals and budget.

Yes. OAU manages all required permits for outdoor advertising along MBZR.

Get in touch

Address: Office 211, Palace Tower, Dubai SIlicon Oasis, Dubai, UAE
Email: [email protected] | Tel. : +971 4 5193444 | Mobile : +971 55 6889896